Designer Thebe Magugu partners with Singita

New collaboration celebrates the continent's culture through fashion

An increasing spirit of renewal is placing Africa’s creativity and design on the world stage. And with a guest experience that is constantly evolving, Singita aims to fine tune its offering to reflect Africa’s dynamic influence.

Acclaimed South African-born designer, Thebe Magugu, has made his mark internationally on the fashion world, bringing contemporary African creativity to the fore by using his craft as a channel for storytelling, and propelling an African heritage narrative forward into the fashion conversation. Thebe’s journey bears parallels to Singita’s evolution as a brand in his commitment to honour Africa – its people and diversity.

Boutique Gallery by Thebe Magugu | Credit: Ross Couper

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Singita also has a 30-year legacy of celebrating contemporary design in Africa and draws on the continent’s cultures in many aspects of the guest experience. The new collaboration with Thebe speaks to the brand’s 100-year purpose of preserving the continent’s cultural and natural heritage for future generations. The Thebe Magugu ‘Heritage Series’ celebrates the continent’s culture through fashion.

The ‘Heritage Series’ is a collection of nine dresses depicting a mother and child from nine African cultures. Magugu collaborated with a talented illustrator, Phathu Nembilwi to capture the essence of each tribe’s traditional customs and the universal joy of maternal love. Each dress in this collection represents South Africa, Lesotho, Malawi, and Swaziland’s nine prominent tribes: VaTsonga, Ndebele, VhaVenda, Zulu, Basotho, BaPedi, Xhosa, Tswana and Swati.

These remarkable and dynamic pieces will be available for purchase at Singita’s properties in South Africa – Singita Sabi Sand and Singita Kruger National Park, in the lodges’ Boutique & Gallery spaces. Last year, these spaces were extended to house African art, and focus solely on showcasing African artists. Guests can also explore the pieces here:

Singita’s roots in Africa have always informed its vision for the future. This creativity and important links to the heritage resonate profoundly with Singita’s guests and staff.

The Singita team also takes the lead from Africa’s traditional wisdom in its wholeness treatments and massages, incorporating local customs and ingredients (such as sadza in Zimbabwe); in wholesome regional dishes proudly displayed with names like Umngqusho (samp and beans). The celebration of Africa’s pulse doesn’t stop there. Singita has curated a “Made in Africa’’ playlist on Spotify, which guests can listen to over and over, to relive the vivid memories of a time on safari. Tune in here.

Thebe Magugu | Credit: Ross Couper

Explore vibrant and playful African design at Singita Mara River Tented Camp, in Lamai, Tanzania, where almost every item was sourced or made in Africa. Book the six-night combination offer and get one night on Singita, as well as a private vehicle.

For inquiries and bookings at Singita for travel advisors in Australia, New Zealand and Europe, contact Lea Seguier on email –

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