Hawaiian Airlines to launch new amenity kits designed by Noho Home

Collection includes Noho Home Leihōkū Collection

Hawaiian Airlines has tapped Hawaiʻi lifestyle brand Noho Home by Jalene Kanani Bell to design its new in-flight amenity kits and soft goods with a focus on sustainability and rooted in aloha.

The Noho Home designs, inspired by the airline’s newest Boeing 787-9 Dreamliner premium cabin, the Leihōkū Suites, are represented through three motifs (Kilo Hōkū, Lele and ʻŌlali) to bring a sense of place and comfort to kamaʻāina and visitors alike as they embark on their journey – an approach that pairs perfectly with Hawaiian’s service philosophy, Mea Hoʻokipa (I am your host).

Beginning 6 November 2023, Business Class guests traveling on Hawaiian’s long-haul international flights and between Hawai‘i and New York, Boston and Austin will be offered amenities made with responsibly sourced materials. Guests will receive a recycled plastic canvas bag containing essential items and will be offered an assortment of additional amenities a la carte to minimise waste.

Hawaiian Airlines x Noho Home Business Class in-flight amenity kit and soft goods feature the new signature Kilo Hōkū and ʻŌlali designs

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Business Class seats will also feature a plush quilt adorned with the new signature Kilo Hōkū and ʻŌlali designs, as well as a mattress pad and sleeping pillow. The quilt and mattress pad use a fabric made from recycled plastic.

Guests seated in Extra Comfort and Main Cabin will receive new amenity kits featuring the Lele design.

“Our collaboration with Noho Home was born out of the shared desire to create a sense of place and establish a connection to home while we bring our guests to their destination,” said Alisa Onishi, Senior Director of Brand and Community and Cultural Relations at Hawaiian Airlines. “We are very proud of the creativity behind these designs and can’t wait for our guests to receive them.”

Hawaiian Airlines & Noho Home Extra Comfort amenity kit features the Lele design

Inspiration for the three designs came from the native Hawaiian practice of kilo, or careful and constant observation, and tells a story of exploration through patterns, colors, designs and textures.

Kilo Hōkū, or stargazer, is a design inspired by breathtaking timelapse photography of the night sky. Weaving a wreath of stars, or Leihōkū, the design is a captivating visual representation of the eternal nature of the cosmos, a testament to the timeless dance of stars and planets that have guided voyagers throughout history.

Lele means to “fly or leap” and celebrates the marvel of flight and the spirit of adventure, while ʻŌlali means to “glide smoothly” like a bird in the air or dolphin in the ocean.

Hawaiian Airlines and Noho Home will also be extending their partnership with a retail collection of home goods. The Hawaiian Airlines x Noho Home Leihōkū Collection also launches on 6 November and will be available for purchase onboard select Hawaiian Airlines flights or directly through Noho Home.

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