Berlin makes a play for Australian travellers

Tourism bureau leads delegation down under to meet with trade

A European holiday usually sees Aussies head for the popular tourist hotspots of France, Italy or Greece, but Germany now wants a look in, notably its capital, Berlin.

Visit Berlin hosted a dinner for its trade partners on Tuesday night (31 October 2023) in Sydney and spelt out many reasons why Berlin has staged a remarkable comeback after its troubled past.

“We want to convince you that Berlin is a must-see destination,” said Burkhard Kieker, Visit Berlin CEO.

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“It is #3 in Europe, first is London and second is Paris and the reason we are in the top three is that Berlin is a very vibrant city, very artsy, famous for its culinary scene, and of course, its German beer, and we know that people from Australia like Berlin a lot,” he said.

Kieker also says Berlin is a bargain.

“I would say 3 nights and 4 days in Berlin is still 40% cheaper than most other European destinations,” he told attendees.

Brandenburg Gate | Credit: Tim Hufner/Unsplash

The city of 4 million dates back to the 13th Century and today its most famous attraction is the Brandenburg Gate, which has become a symbol of reunification, followed by the Berlin Wall which came down in 1989.

“But don’t miss walking over to the former East Berlin,” says Sebastian Riewe, Executive Assistant Manager, Hotel Adlon Kempinski.

He says the destination has been totally transformed from its dour Communist past into a thriving, modern city, complete with lovely hotels and restaurants.

“East or West, Berlin is best,” remarked Kieker.

In addition to the 35th anniversary of this historic event, the UEFA European Championship was a highlight topic of the night with, Moritz van Dülmen, CEO, Kulturprojekte, describing how the famous Brandenbug Gate will be transformed into the world’s largest soccer goal. The fun and entertaining evening concluded with a soccer shoot out and one lucky agent going home with the ball AND the goal.

“I cannot wait to go and visit Berlin now” was the parting comment from many.

The 2024 UEFA European Football Championship is set to be played out in Germany in June and July. The final and five other matches will be played exclusively in Berlin. Football fans can look forward to a four-week football spectacle with a great supporting program in the capital.

Pictured at the event hosted at ‘Watersedge’ in the historic Campbell’s Stores on Sydney Harbour, from left are Rolf Ostendorf, Director Market Management, Visit Berlin; Sebastian Riewe, Hotel Adlon Kempinski Berlin; Tanja Gruhle, Regent Hotel Berlin; Christian Kieschke, Ritz-Carlton Berlin and Burkhard Koehler, CEO Visit Berlin.

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