Aussie contingent at Los Cabos 2023 VIP Summit

1,600 business meetings over three day show

The 17th edition of Los Cabos VIP Summit held recently at Hacienda del Mar Los Cabos Resort, culminated with more than 1,600 business meetings taking place. The three-day show, from 13-16 November saw national and international representatives of airlines, travel agencies, tour operators and hotel companies, come together.

69 tourism business partners who have shown significant growth in the flow of travellers to Los Cabos participated, from the main source markets of the United States, Canada and Mexico, as well as seven from emerging markets (Australia, Germany, Brazil, Colombia, Spain, France, Japan and the United Kingdom).

“Actively venturing into emerging markets is an opportunity to promote specific segments by taking advantage of solid air connectivity and with it, bring the wide tourism and business offer closer to potential travellers and members of the industry, through a strategy that integrates specific actions that encourage its growth,” said Rodrigo Esponda, director of the Los Cabos Tourism Trust.

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The strategy focused on promoting the development of emerging markets with the aim of diversifying the flow of visitors in the medium term, through the vast tourist offer that Los Cabos offers. This is driven by the 38.9% growth in the Colombian market, 511% in the Japanese market, and 33.8% in the German market, from January to August 2023, where the destination’s presence will continue to be boosted. Figures that have contributed to the arrival of +3.2 million passengers from January to October, 11.5% higher than the same period in 2022.

During the three days of the event, attendees learned first-hand about the wide portfolio of tourism services offered by the destination, such as the offer of five-star accommodation made up of 13 luxury properties with 2,000 rooms available under the Virtuoso distinction, of the more than 18,000 in the destination; robust air connectivity with the main cities of the world with 500 flights a week, and a vast portfolio of wellness, gastronomic and adventure experiences.

By 2024, the promotional efforts will boost Los Cabos’ leadership as a leading destination by expanding its hotel offer with the opening of seven new properties and the increase in the number of airline seats, in an effort to attract a greater number of visitors and provide certainty among the main players in the industry.

Companies participating from Australia included Luxury Escapes, TravelManagers, ID Travel Group and Travel Associates.

Their feedback on the event and destination included:

Alexis Cunningham – Contracting Manager at Luxury Escapes
“My first trip to Los Cabos has exceeded expectations, offering a unique blend of natural beauty, amazing resorts, vibrant towns and cultural experiences. Los Cabos truly caters to every taste. Attending the Los Cabos VIP Summit was a delight. The event showcased top-tier sellers, and the 25-minute appointments provided ample time for meaningful discussions on potential partnerships. The well-organised show beautifully highlighted the diverse options that Los Cabos offers to the Australian market, making this experience both enjoyable and insightful.”

Belinda Layt – Associate Director Asia Pacific, ID Travel Group
“The Los Cabos VIP Summit has provided an incredible opportunity for us to meet with our valued hotel partners to deep dive into our current business relationship and together, forge a path forward for growth to Los Cabos as a destination of choice in Mexico from our region. The event was exceptionally well coordinated and provided a balance of business and social interactions geared towards strengthening our relationships and enhancing our knowledge. We appreciate being afforded this opportunity and know that our participation and visibility will reap rewards for this beautiful & diverse destination.”

Christina Kerr – Product Design at Travel Associates
“If you are looking for a destination, that is guaranteed to surprise and delight, look no further than Los Cabos. Only a short hop from Los Angeles, this peninsula offers something for everyone, with an average of 350 days of sunshine, blue oceans, verdant marine life, golden sands and a collection of stunning, luxury properties.

“Los Cabos is also home to a vibrant Artisan and Foodie community and a host of unique hidden experiences, with farm-to-table restaurants hidden in the cactus lined mountains, swimming with the elusive whale sharks and galleries dotted throughout the landscape.

“The 3-day Cabo VIP Summit is an educational and inspiring collaboration with the Best of Los Cabos suppliers gathered to network and showcase this incredible destination. Opening with a decadent private beach front villa cocktail party, followed up with a Gala dinner in the mountains and closing with another event, the buyers in attendance, from across the globe, are leaving a piece of their heart in Bahia.”

Troy Coelho – Operations Manager (Signature Travel Network) at TravelManagers
“Los Cabos blew me away. It’s more than just tacos and tequila! The towns, culture, hotels and food scene took my breath away. From the flavours of the farm-to-table concepts to the friendliness of the people, it’s a destination everyone needs to experience once in their life.”

“The VIP Summit was the perfect opportunity to meet face-to-face with the best of the best Los Cabos has to offer. It’s given me the confidence to recommend to our agents the best properties & ground suppliers based on my new connections.


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