CATO and USTOA meet to bolster partnership

Bunnik meets Murphy in the Big Apple to discuss ongoing collaboration

Council of Australia Tour Operators (CATO) Chair Dennis Bunnik’s recent visit to the United States Tour Operators Association (USTOA) in New York City heralds a significant step forward in the collaborative efforts of global travel associations. In a meeting with Peggy Murphy, USTOA’s Executive Vice President, key discussions unfolded on the recovery trajectories of the travel industry in a post-pandemic world, as well as the effects of current geopolitical tensions on the sector.

During this strategic engagement, Bunnik presented the latest advancements in CATO’s accreditation program and consumer protection. The meeting facilitated a rich exchange of insights on government lobbying, with both associations sharing experiences and key learnings to strengthen their advocacy efforts.

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A further commitment was forged to share sector and market research, with both leaders recognising the mutual benefits that such information exchange holds for their members. This meeting is not an isolated event but a continuation of CATO’s global dialogue, following recent productive meetings with sister organisations in Auckland and Canada.

Bunnik emphasised the value of these international relationships, saying “Our members operate across borders, and it is through these invaluable partnerships that we can collectively develop and advance our sector.”

This strategic dialogue is a clear indication of CATO’s commitment to innovating the travel sector through international collaboration, knowledge sharing, and unified advocacy. The synergy between CATO and its international partners stands as a testament to the strength and resilience of the global travel community.

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