1000MTG rebrands North American leisure travel division

Allure Travel now known as 1000 Mile Travel Vacations

1000 Mile Travel Group (1000MTG) has rebranded its leisure travel division in North America as 1000 Mile Travel Vacations. Previously operating as Allure Travel, the rebrand to 1000MTG Vacations signifies a pivotal growth milestone for the company, promising improved leisure travel booking experiences for 1000MTG’s network of travel advisors, their customers, and leisure travel suppliers.

Nicola Veltman, Co-Founder and CEO of 1000MTG said the consolidation and rebranding of Allure Travel under 1000MTG “exemplifies our commitment to being the most competitive travel advisor network for independent travel experts, and to delivering greater value and more seamless travel experiences for our customers.”

Under its new brand name and identity, the core values of 1000MTG Vacations remain the same; providing expert travel advice and service supported by intuitive technology to deliver exceptional value travel experiences.

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The 1000 Mile Travel Vacations brand is supported by an extensive network of Virtuoso travel professionals who craft exceptional travel experiences for their leisure clients.

A key component of this transformation is the launch of a brand-new consumer website at www.vacations.1000miletravel.com providing leisure travellers access to a broad range of negotiated travel deals and special offers on cruises, tours, airfares and accommodation, land packages, and much more.

As part of the CTM Group of global travel business, Ben Ross, Co-Founder and CEO, of 1000MTG, explained the unique value proposition of booking travel through the independent travel advisor network.

1000MTG's power couple Co-Founders, Ben Ross and Nicola Veltman

“Under one brand, we’re able to negotiate even greater value from our consolidated supplier partnerships. This, in turn, delivers exceptional value travel experiences, but equally important is the superior high-touch, personalised service that so many leisure travellers are looking for today.

“And as part of the CTM Group, we’re also excited to extend our leisure travel advisors’ expertise to a broad range of corporate customers across North America, who are seeking a uniquely crafted vacation or leisure extension to their business trip,” Ross said, echoing sentiment revealed exclusively to LATTE by Ross in May of this year.

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