Kempinski heads for the Romanian mountaintops

New five-star resort flagged for Poiana Brasov

Kempinski Romania Poiana Brasov mountains of Romania | Copyright-Kempinski Hotels

Kempinski Hotels has released details of a new contemporary ski resort in the town of Poiana Brasov in the Romanian mountains.

The EUR 70 million Kempinski Poiana Brasov will be the first five-star hotel in the Transylvania region and the debut Kempinski address in Romania.

“The mountains of Eastern Europe are some of the most spectacular in the world and we are thrilled to have found a new home in the enchanting village of Poiana Brasov,” says Bernold Schroeder, Chief Executive Officer of Kempinski Group and Chairman of the Management Board of Kempinski AG.

Poiana Brașov, Brașov, România | Credit: Christian Vieriu / Unsplash

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A collection of 120 lakeside rooms and suites in the main hotel will be augmented by extensive spa and wellness facilities that will tap into the healing powers of the mountain landscape, while three dining outlets will showcase the flavours of the Romanian and international cuisine.

Behind a sleek, contemporary façade, the hotel promises a minimal, naturalistic aesthetic, with natural building materials, flowing organic lines and interiors that reflect the landscape of the Carpathian Mountains.

“Poiana Brasov is without doubt one of the most attractive parts of Romania and holds great development potential,” says Mircea Cotiga, CEO and Founder, Rock Holding, the company bankrolling the project. “Our vision for Kempinski Poiana Brasov is to create a luxurious mountain hideaway where visitors can choose to do as much or as little as they like, with a host of in-house facilities and an abundance of outdoor activities at the doorstep.”

“The Kempinski Hotel will provide a luxury accommodation for anyone looking for a slice of paradise in the Carpathian Mountains.”

A Romanian ski resort in Harghita Mădăraș for context

“Our growing collection of European mountain resorts reflects the increasing demand from guests for holidays that immerse them in the natural world and provide a blank canvas for active adventures,” adds Schroeder.

“From snow-packed winter ski holidays to adventurous summer escapes, Poiana Brasov provides a year-round destination for outdoor pursuits.”

Guests staying at Kempinski Poiana Brasov mountain resort will have direct access to almost 24 kilometres of ski slopes on the flanks of the Postăvarul Massif, one of the most picturesque areas of wilderness in Central Europe.

The nearby medieval city of Brasov is home to gothic churches, cobbled streets and baroque townhouses that evoke the essence of Transylvania. And less than 45 minutes away, guests can reach some of the other must-see sights of Romania, including Bran Castle, home of Count Dracula, the fairy-tale spires of Peles Castle and Rasnov Fortress.

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