Regent is designing new itineraries to suit hotel loyalists

Six 10-day test itineraries will focus on destination intensive experiences

Seven Seas Explorer, Regent Seven Seas Cruises

Regent Seven Seas Cruises will trial a new series of itineraries targeting the luxury hotel traveller market in a bid to gain a larger slice of the landlubber segment.

Speaking aboard Seven Seas Grandeur this morning off the Florida coastline, Shawn Tubman, Senior Vice President, Sales at Regent Seven Seas Cruises offered a sneak peek at the itineraries being curated to target high-net-worth travellers more akin to hotel stays than cruises.

Tubman believes the new collection could be “game-changing in the industry.”

Explaining the concept, Tubman said Regent has witnessed “a real increase in demand from luxury hotel FIT travellers. We’ve never seen it before. They’ve never wanted to consider a cruise. They love going to hotels. They love going to Europe for 10 days, three cities and really getting immersive in the cities.”

A panel discussion aboard Seven Seas Grandeur: from left are Jessica Johns, Chief Strategy Officer, RSSC; Harry Sommer, President/CEO, NCLH and Shawn Tubman, Senior Vice President of Sales, RSSC.

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However the pandemic “changed things” for those hotel loyalists, Tubman said. “Prices are so high at this point, a lot of these hotel travellers are now saying, ‘what else is out there?” and are now opening up to the prospect of cruising, “and we’re getting that interest from them,” he said.

“We think there’s a huge opportunity to offer a more immersive experience for our guests.”

Tubman said many of these prospective hotel loyalist have already explored cities thoroughly, however, Regent will offer a “different way to experience these destinations” with its all-inclusive solution.

“We think we have something new and cutting edge,” Tubman said of the concept.

In response, Regent Seven Seas Cruises will launch a stable of destination-intensive itineraries that utilise the ultra-luxury ship as a floating hotel. The 10-day itineraries will visit four ports, including an overnight in each of those ports. The six test itineraries will have multiple days (up to three) at some of the “most popular destinations in the world.”

The test itineraries are planned to debut in autumn 2024 and spring/summer of 2025.

Compass Rose restaurant aboard Seven Seas Grandeur

Regent Elevate

Meanwhile, Regent Seven Seas Cruises’ has revamped its RSSC University trade portal with new courses and degrees and is introducing new tools for travel advisors to assist them with prospecting for clients.

Tubman shed further light on the travel partner program, Regent Elevate, that was introduced in early October. Foreshadowed by Andre DeMarco to LATTE when in Australia in September 2022, Regent Elevate is based on three pillars, honing in on elevated insights, support and growth.

“We want to share with you everything we know about our customers, our guests, our prospects,” Tubman said. “We have fantastic data to share with you to help you prospect to identify the right kinds of prospects, and we’ve got the tools to help you do it.”

“What works for us should work for you.”

Shawn Tubman talking more about Regent Elevate

Tubman highlighted one such marketing asset was a ‘lead nurturing email series’ that RSSC uses to attract new to-brand consumers. That involves a series of five emails “that takes prospects down the funnel to a purchase decision.”

“It works well for us. We craft the emails [and] you just send them out and we tell you the cadence of when to send them.”

“Again, it works for us. If you adopt it, it’ll help you.”

“We want to be good business partners and help you elevate your business,” Tubman concluded.

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