Crystal has released an exclusive offer for the Wave Season for guests looking to embark on a voyages in 2024. Guests who make a new booking before 31 Jan will receive a complimentary suite upgrade, as well as an upgraded wardrobe valet service with dry-cleaning and garment care also included free of charge.
The promotion includes:
- Up to a three-category upgrade from an Aquamarine Veranda Suite to Sapphire Veranda Suite or from a Double Guest Room with Veranda to an Aquamarine Veranda Suite on select departures in 2024. Terms and conditions apply.
- Complimentary garment care and dry-cleaning services. Terms and conditions apply.
The offer is only eligible for new reservations made after 14 December 2023. Any changes to existing reservations would require guests to pay the prevailing rate.
Additionally, Crystal has been running new creative tied to its Exceptional at Sea campaign, the first since the brand’s acquisition by the Abercrombie & Kent Travel Group in 2022, and the multi-million-dollar refurbishment and relaunch of its beloved ships, Crystal Serenity and Crystal Symphony earlier this summer.
Celebrating Crystal’s heritage as the most awarded cruise line in the industry’s history, a team drawn from the world of luxury fashion, design, hospitality, and travel created a refreshed brand identity, positioning and art direction, of which this landmark campaign is the first expression.
The creative features guests enjoying moments of tranquility, connection and celebration onboard the reimagined Crystal ships — whether that’s poolside, on private verandas, fine-dining at Crystal’s landmark restaurants Umi Uma and Osteria d’Ovidio, or sipping champagne at sunset.
“We went back to the DNA of what made Crystal so special to everyone who has sailed with us,” said Jacqueline Barney, Crystal’s Senior Vice President of Global Marketing.
“Exceptional at Sea aims to connect all of those elements in one campaign and transmit the feeling of a Grande Dame of travel, being beautifully remodeled for a new chapter.”
“We wanted to use a group of creatives drawn from fashion, film and architecture to capture these two iconic ships in all their glory and create an emotional bridge linking the modern with the classic.”
Exceptional at Sea will form part of a seven-figure print, out-of-home and digital campaign that launched in the United States, United Kingdom and Australia this Autumn. Creative is appearing in some of the top US and UK lifestyle and travel publications including The New York Times, Conde Nast Traveler, The Telegraph, Travel & Leisure and more. Imagery will also be featured across the brand’s owned social media channels.
Additionally, Crystal will be working with all its major consortia partners on specialised initiatives.