Park Hyatt raises its flag in Morocco

New luxury enclave debuts outside Marrakech

King Room, Park Hyatt Marrakech

Hyatt Hotels Corporation has marked the debut of the Park Hyatt brand in Morocco with the opening after Christmas of Park Hyatt Marrakech. Uniquely located about 15 kilometres from Marrakech’s historic Medina district, the 7.5-hectare resort is situated in an exquisite, off-the-beaten path location at the base of the Atlas Mountains. Surrounded by palm trees, olive trees and jacaranda trees, Park Hyatt Marrakech sits adjacent to the Al Maaden Golf resort.

Park Hyatt Marrakech stands apart from other luxury hotels in the market through a distinctly residential, modern, and stylish take on Arab-Berber heritage. The hotel encourages sensory enrichment via thoughtfully chosen touchpoints including authentic design and focus on the surrounding environment as juxtaposed to contemporary art, global fine dining and the latest in individually tailored wellness.

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Composed of 16 pavilions arranged around a central, zeolite patio, Park Hyatt Marrakech encapsulates the personalised, understated luxury of the global brand with unexpected, hyperlocal experiences for guests – from breakfast in a hot-air balloon in the Three Atlas Valleys, to dinner in a Bedouin tent in the Agafay desert, and more.

“As a key market in our regional growth strategy, we are delighted to announce the opening of Morocco’s first Park Hyatt hotel in Marrakech. The property has been a highly anticipated addition to our portfolio as Morocco receives a resurgence of interest as a top-tier cultural destination among travel connoisseurs,” said Javier Águila, Group President EAME, Hyatt.

“Offering a wealth of new experiences across the arts, culture, and gastronomy, alongside the area’s historic and ancient treasures, Park Hyatt Marrakech provides guests an enviable opportunity to discover the beauty of the Red City through this modern sanctuary of timeless luxury. Park Hyatt Marrakech marks the eleventh Park Hyatt property in the Europe, Middle East, and Africa region, following the brand’s successful expansion across key leisure destinations such as Doha, Vienna, Istanbul, Dubai, Zurich, Milan, and Paris.”

Park Suite, Deluxe Room, Park Hyatt Marrakech

The 130 residentially inspired guestrooms and suites are among the most spacious in Marrakech, and promise privacy and tranquility, with Moroccan touches throughout. Each guestroom features traditionally woven Berber carpets in pure wool and headboards representing the Tataoui motif (a local roofing technique made of laurel branches) alongside modern works of art sourced via Ifitry Artists’ Residence.

Through an exclusive collaboration, Ifitry has curated more than 700 paintings and decorative objects especially for Park Hyatt Marrakech, featuring artists from Morocco, Senegal, Benin, Spain, France, Italy and Japan. In the lobby, a masterful suspension – comprising almost 600 hand-crafted ceramic pieces by visual artist Mounat Charrat – adorns the ceiling, depicting a constellation of meteorites, while two abstract paintings by Italian artist Gianni Lucchessi offer a contrast to the surrounding, raw-earth wall panels.

Park Hyatt Marrakech’s opening symbolises Hyatt’s continued expansion of the luxury brand’s presence in Africa, joining Park Hyatt Zanzibar and the forthcoming Park Hyatt Johannesburg, slated for 2025.

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