Virtuoso forges partnership with Westpac OpenAir Cinema

Luxury travel network celebrates 20 years in Australia and New Zealand

Virtuoso is celebrating two decades of excellence in Australia and New Zealand by sponsoring the Westpac OpenAir Cinema in Sydney. As part of the brand’s regional development in 2024, the strategic alliance with the iconic cinema represents another step toward enhancing Virtuoso’s presence in Australia and New Zealand while seamlessly aligning its commitment to providing unparalleled luxury travel experiences with the world-class entertainment offered at the Westpac OpenAir Cinema.

Through this sponsorship, Virtuoso aims to connect with new high-value travellers, offering them a unique blend of luxury travel and cultural experiences. The collaboration offers Virtuoso the opportunity to showcase its brand before the main feature each evening through rich content assets with the world’s best harbour as the backdrop.

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“‘The Westpac OpenAir Cinema platform is an ideal setting to introduce the Virtuoso brand to a discerning audience who has yet to discover the joy of working with a Virtuoso travel advisor,” said Fiona Dalton, Virtuoso General Manager, Australia & New Zealand. “Reaching the 20-year milestone in Australia and New Zealand is a testament to the quality of our network, the trust and loyalty of our members and partners and the value travellers place on exceptional service and experiences.”

“Forging this unique relationship with Westpac OpenAir Cinema combines the best of luxury travel and entertainment between two brands that represent elevated experiences. Virtuoso is honoured to start 2024 off by being showcased to the cinema’s high-value audience.”

Since making its way to Australia and New Zealand in 2004, Virtuoso has evolved its regional network to include 60 travel agency members and over 1,700 travel advisors.

To celebrate the alignment, Virtuoso’s local team treated member partners and advisors to a night out in Sydney.

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