The oneworld® alliance has unveiled its first ever fully branded dedicated airport lounge as the group prepares to celebrate its landmark 25th anniversary later this year.
For the launch of its first branded lounge at Seoul, oneworld collaborated with global aviation ground services provider Swissport and the team behind its award-winning ASPIRE Airport Lounges.
Situated in Terminal 1 of Incheon International Airport, the spacious new lounge stretches across 555 square metres and features stylish seating in a contemporary new setting for up to 148 customers. It’s less than a 10-minute walk from the furthest oneworld airlines’ departure gates.
Incheon International Airport is served by seven oneworld member airlines: American Airlines, Cathay Pacific, Finnair, Malaysia Airlines, Qantas, Qatar Airways and SriLankan Airlines. Between them, these oneworld member airlines operate more than 60 weekly flights to Seoul, connecting the Korean capital with more than 900 destinations worldwide through the oneworld member network.
The lounge experience provides oneworld customers with vibrant and calming space to recharge, relax, and dine before their flight.
Gerhard Girkinger, oneworld Vice President, Customer Experience, Delivery and Membership, said: “With oneworld celebrating its 25th anniversary in 2024, we are incredibly proud to be opening the very first oneworld branded lounge experience for our member airlines’ customers.
“The new oneworld lounge is an exciting next step in our vision to making travel bright. Together with ASPIRE, we have combined refined fixtures and finishes, digital technologies, and warm and ergonomic settings to create smart and memorable travel experiences.
“Our new Incheon lounge resets the benchmark for contemporary travel and will serve as the blueprint for future oneworld lounges in select airports around the world,” he added
The new lounge is open daily between 7:30 am and 11:45 pm (apart from Monday and Saturday when it opens earlier at 4:30 am), for eligible oneworld Emerald and Sapphire customers departing from Seoul on oneworld flights, as well as First and Business Class customers travelling with oneworld member airlines.
Featuring the alliance’s bold Travel Bright branding presented in a sophisticated and welcoming way, the design cleverly incorporates subtle nods to South Korean culture, capturing the colourful Lantern Festival in mesmerising glass art and the ‘Gat’ hat in a welcoming bar, mixing traditional and contemporary aesthetics.
The facility features a wide choice of distinct zones and spacious comfortable seating areas with relaxing, private or more sociable spaces in which customers can unwind, work or dine.