Aurora Expeditions teams up with Approach Guides

Trade marketing solutions expanded through new partnership

Aurora Expeditions has forged a partnership with Approach Guides, a content optimisation platform for travel brands, in a move to provide greater marketing support for its travel trade partners globally.

The service is free to use for all travel advisors and will allow Aurora Expeditions to evolve its trade support offering, from sharing only marketing assets such as video, imagery and brochures, to sharing pre-built multimedia ‘content experiences’—showcasing Aurora itineraries, destinations, experiences and promotions—that advisors can seamlessly use to engage clients and boost conversion.

Aurora has initially created three content experiences to kick-off the partnership, which can be co-branded by travel advisors with a single click and shared to their clients via social media, email, in quotes or even on their own websites.

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“Our trade partner relationships represent a hugely important part of our business, and we are always looking for ways to improve our support tools for advisors and make it easier for them to do business with us,” said Hayley Peacock-Gower, Chief Marketing Officer, Aurora Expeditions.

“The Approach Guides platform presented a fantastic, user-friendly option to provide advisors with a more integrated, seamless method to market Aurora’s expeditions to their clients.”

“It also takes out extra work for them to make it personalised and co-branded, without re-directing them to third parties.”

“We are thrilled to be working with this new and innovative platform and look forward to hearing feedback from our trade partners on their experience.”

Jennifer Raezer, Founder and Chief Marketing Officer, Approach Guides, said: “We’re excited to be working with Aurora Expeditions to help their trade partners supercharge their marketing efforts in a fast, easy and on-brand way,”

“Aurora Expeditions’ new trade marketing solution really is transformational, enabling advisors to spend less time building outbound campaigns and more time growing their businesses.”

The three content experiences available now for co-branding and sharing are:

  • Antarctica with Aurora Expeditions’, which provides an overview of the experience to Aurora’s flagship destination.
  • Adventure to the world’s wild places’ for an overview of the company’s expeditions globally and the Aurora difference.
  • Go Wild with Your Bucket List’, Aurora’s current global campaign encouraging travellers to ‘go wild’ with their bucket lists highlighting some of the best small-ship experiences to be had in 2024.

Advisors can access the service simply with their email address at inspires.to/aurora-expeditions.

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