Enlightening Aman delegation down under

Strong pipeline in key cities for ultra-luxury hospitality company

Representatives from a collection of Aman properties are in Australia this week meeting with trade partners and travel advisors as part of a roadshow to showcase the brand in Sydney, Brisbane and Melbourne.

In Sydney on Thursday morning, the seven-member delegation hosted an event for media, providing an overview and update on the brand which last year celebrated its 35th anniversary since the opening of Amanpuri.

The troupe represented Aman properties including from Amanpuri, Amanpulo, Amansara, Amantaka, Aman Tokyo, Amanemu, Aman Venice, Amanjiwo, Amandari, Amankila, Aman Villas at Nusa Dua, Amanwana, Amanzoe, and Janu Tokyo.

The ultra-luxury brand offers accommodation in a kaleidoscope of settings, from the beach to deserts, from mountains to the city (the newest being Aman New York which opened in late 2023), and from private villas to tented camps.

Aman New York, 3-bedroom

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Aman’s collection comprises 35 hotels across 20 countries. With the business valued at US$3 billion following a wave of new investment in recent years, there’s no slowing the hotelier down. The company has a strong pipeline of further hotels and residence projects under construction in countries including the United States, Japan, Mexico, South Korea, Saudi Arabia, and several European destinations.

Lauryn Cooke, Acting PR Manager, Aman touched on the future pipeline which includes the long-awaited Aman Nai Lert Bangkok, slated to welcome guests in Q3 2024. Also entering the stable in 2024 will be the Rosa Alpina at the base of the Dolomites in Italy. Announced in 2020, that property is receiving a refurbishment and once works are complete – before the winter season launches – it will rebrand as Aman Rosa Alpina.

Further ahead several properties will open in the Americas including Amanvari in the Baja’s East Cape of Mexico in 2025, Aman Miami Beach in 2026 and Aman Beverly Hills in 2027. In Asia, Aman Niseko is also slated to open its doors in 2027.

Aman Beverly Hills, orignally slated to open in 2026

Meanwhile, Aman will make its first foray into ocean cruising with the launch of Aman at Sea in 2027. A steel-cutting ceremony for the 50-suite luxury vessel is earmarked for mid-2024 and the release of itineraries may come out before the end of the year.

Before then, Amanzoe on the east coast of the Peloponnese near Porto Heli in Greece will reopen for the season on 1 April and Aman Tokyo will celebrate its 10th anniversary in 2024.

Speaking of Tokyo, the highly-anticipated launch of Aman Group’s new “youthful sibling” to Aman, Janu, is imminent. That brand was first announced in 2020.

Janu Tokyo is being built in a new neighbourhood in the capital’s Azabudai Hills. The 122-room, eight restaurant property will be the only hotel in that borough.

The Janu Suite, Janu Tokyo, Japan

Cooke explained that the difference between the two hotel brands is that Aman is focused on “peace and sanctuary”, while Janu is “a little more dynamic and offers increased social connectedness”. Janu’s F&B offering will be open to non-guests “which is quite a departure from Aman” which limits dining venues to in-house guests only, aside from a few occasions.

Janu offers more convivial wellness spaces, and as a point of difference, Janu Tokyo will be the only hotel with a boxing ring in Japan.

Aman Group is working towards a 13 March 2024 opening date for Janu Tokyo.

Lead image: The Aman representatives on the Australian roadshow are pictured and include, from left: Audrey Di Fruscia, Aman Venice; Eri Sugimoto, Aman Tokyo/Amanemu/Janu Tokyo; Balawatti Putri, Amanjiwo, Amandari, Amankila, Aman Villas at Nusa Dua and Amanwana; Paul Thanaphon Churchan, Amanpuri/Amansara/Amantaka; Rio Tan, AmanPulo; Laetitia Pardo, Amanzoe; and Lauryn Cooke, Acting Head of PR, Aman.

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