Robust interest for FCTG’s Luxury Travel & Cruise Event

What's products are piquing consumer interest attending the show?

More than one-third of consumers registering for this month’s Luxury Travel & Cruise Event on the Gold Coast are expressing early interest in expedition cruising and off-the-beaten-path experiences, early data indicates.

Traffic to the event’s website homepage (theluxurytravelevent.com.au) has soared to around 6,500 individuals, with about 35% of the 500-plus people already registered for the show flagging that these themes of travel are of most interest to them.

To be hosted at the Gold Coast Convention & Exhibition Centre on Sunday 25 February from 10am to 3pm, the ticketed event — at $30 per person — provides partners with the assurance of the genuineness of those registered. The entry fee also provides guests with exclusive access to luxury travel partners and event-only offers, a gift bag, complimentary canapes and drinks, and access to expert travel advisors.

Gold Coast Convention & Exhibition Centre

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Backed by Flight Centre Travel Group’s Luxury Travel Collection, the data is being collated to assist the rapidly swelling “Luxury House of Travel” gauge the trends and interests of attendees “to ensure we deliver the needs of our luxury consumers at the event,” said Dani Galloway, global Managing Director of the Luxury Leisure Division FCTG.

Building on the success of Travel Associates’ Luxury Travel Event held in Sydney at the end of April 2023 that attracted an impressive 70% new-to-brand visitors, the first-time Gold Coast show will be positioned under the ‘Luxury Travel Collection’ overarching brand umbrella, LATTE can exclusively reveal.

Travel Associates will continue to have a strong presence at the event, alongside fellow luxury travel specialists of LTC’s burgeoning Independent network (ie. independent contractors) and newly-launched LTC Member Portfolio.

“There is no other luxury travel business in the market combining the golden triangle of Luxury Supplier, Luxury Consumer and Luxury Advisor, to drive sales of exceptional, luxury experiences so we know we have a unique proposition with this event,” Galloway added.

The Luxury Travel Event in Sydney proved a hit in 2023

“We’ve had, as expected, strong general cruise interest with one-third of consumers showing interest, and as always, business class air and luxury wellness holiday experiences are also ranking strongly,” said Rachel Kingswell, Director of LTC Independent Portfolio and General Manager, Travel Associates AU/NZ.

A series of guest speakers at the show who will share insight on destinations, travel tips, etc will also be announced in the coming days.

51 luxury partners are confirmed to exhibit, perhaps unsurprisingly, very well supported by cruise brands with operators ranging from Avalon to Explora Journeys, and Regent Seven Seas Cruises to Windstar.

The event’s Cinema Experience, supported by a dozen partners including the likes of Oceania Cruises, Viking, Quark Expeditions and Saudi Tourism Board, has proven so popular that it’s already booked out.

Five airline partners are confirmed to participate, and in the touring/DMC segment, brands supporting the show include Intrepid, Tauck, Scenic, Abercrombie & Kent, Adventure World and Back Roads.

“Of course we would welcome more hotels, touring partners and DMCs to be involved given that these are such an integral part of an overall luxury experience,” Kingswell told LATTE.

There are still limited opportunities available for suppliers to participate in the Luxury Travel & Cruise Event on the Gold Coast, with the deadline closing for partners this Friday, 9 February.

More details at theluxurytravelevent.com.au/.

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