Regent Seven Seas Cruises has rolled out its new travel partner program, Regent Elevate – a program designed to raise its mutually-beneficial partnership with travel partners to the next level.
Foreshadowed by LATTE in September 2022, and re-addressed in December by Shawn Tubman, Senior Vice President, Sales at RSSC, Regent Elevate represents Regent’s dedication to empowering and investing in travel partners with Elevated Insights, Elevated Support, and Elevated Growth opportunities.
Billed as ‘ground-breaking’, Regent Elevate offers the chance for travel partners to “thrive and reap the benefits of an ever-evolving travel landscape,” the luxury cruise line says.
“Our travel advisors are integral to our success at Regent, so our priority is to ensure they have all the tools and skills they need to succeed,” said Caroline Smith, Managing Director – International of Regent Seven Seas Cruises.
“Regent Elevate is our latest program that we created with our travel partners in mind. Through Regent Elevate, our partners will have access to marketing insights, unrivalled sales support, and growth-enhancing opportunities.”
As part of the launch of Regent Elevate, Regent has unveiled three flagship initiatives under the three key pillars of the new program, underlining the cruise line’s unwavering commitment to investing in their loyal travel advisors.
Elevated Insights will help travel partners excel in the luxury cruise market through comprehensive training, industry-leading market research and data to help target Regent guests, as well as guidance on a wide range of marketing disciplines from Regent’s in-house experts.
As part of Regent Elevate, RSSC University has launched with Undergraduate, Bachelor and Master graduate degree levels and new courses to provide travel partners with a strong basis to sell Regent cruises.
To launch the new RSSC University, travel partners in Australia and New Zealand will be awarded up to 20 CLIA accreditation points when completing the three degrees, with an additional opportunity to earn an AU/NZ$100 Gift Card upon completion of two out of three degrees.
Lisa Pile, Vice President Sales & General Manager, Asia Pacific, Regent Seven Seas Cruises says, “As part of Regent’s ongoing commitment and support to our valued trade partners, we are thrilled to release our incredibly popular RSSC University, making it more accessible than ever before.
“We are providing more training, support and incentives, with the desire to assist our travel partners to grow their luxury cruise business and ensure that they continue to thrive in an ever-evolving travel landscape, while delivering exceptional value to clients,” Pile said.
“And this is only the beginning – we have many more compelling Regent Elevate initiatives to be rolled out in 2024,” she added.
With best-in-class sales and marketing tools, meticulously optimised marketing collateral, and a user-friendly online marketing asset portal, Marketing Central, Regent offers Elevated Support to empower travel partners in selling Regent cruises. As part of the Elevated Support program, Regent is excited to offer a new luxury hotel comparison, accessed through Marketing Central, to help advisors showcase the Regent value to their clients.
Understanding that when travel partners thrive, Regent thrives, the cruise line is committed to providing tools needed to grow their business in the luxury cruise market. Whether an experienced advisor or one just getting started, Regent provides abundant opportunities to nurture Elevated Growth together, from rich incentives and incredible promotional offers, to earning some of the most competitive commissions in the industry.
For more information, go to RSSC.com/agent.