Silversea has expanded the role of cruise industry veteran Massimo Brancaleoni who takes on the newly created role of Senior Vice President, Global Sales & Revenue. In this new role, Brancaleoni will continue to report to Barbara Muckermann, President of Silversea.
An esteemed professional, Brancaleoni has almost 30 years of experience in the global cruise industry and has held executive positions for international organizations in Europe and Asia. He joined Silversea 13 months ago as Senior Vice President, Global Sales.
“Massimo will hone our strategic approach to bolster our position as the industry’s leading luxury travel brand,” said Muckermann said. “Since joining Silversea in January 2023, Massimo has strengthened our global Sales team, contributing to our unprecedented success with his strategic mindset and laser-sharp focus on results.”
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Brancaleoni said he was “incredibly grateful” to Muckermann, Jason Liberty, CEO of the wider Royal Caribbean Group, and the entire RCG leadership team for the opportunity.
“I look forward to building on our successes in 2024 and beyond, optimising the synergy between our global Sales and Revenue departments for the benefit of our brand and our valued travel advisors and capitalising on the luxury travel market’s growth and potential,” he said.
With a wealth of experience in a diverse range of cruise industry segments — from mass-market to ultra-luxury and expedition — Brancaleoni has proven success in leading large teams and developing profitable global strategies, with expertise in transforming commercial organisations and growing revenues on an international scale.
Prior to joining Silversea, Brancaleoni held the role of Senior Vice President, Worldwide Sales at Costa Cruises, after working his way up from the position of Director, Pricing and Revenue Management.