Regent partners with Aston Martin Aramco F1 Team

Luxury cruise line signs on as first official Global Cruise Line Partner of F1 team

Regent Seven Seas Cruises has established a new landmark multi-year partnership with Aston Martin Aramco Formula One® Team, becoming the team’s first official Global Cruise Line Partner.

As part of the partnership, Regent and Aston Martin Aramco Formula One® Team will collaborate to create exclusive experiences for luxury travellers. Carefully curated programs ashore, such as VIP Aston Martin Formula One® Team driving experiences and tours of the team’s state-of-the-art AMR Technology Campus in Silverstone, along with unique Spotlight Voyages will immerse guests into the worlds of ultra-luxury cruising and high-performance motor racing.

To celebrate the launch of this exclusive partnership, Regent Seven Seas Cruises is offering the chance to win a once-in-a-lifetime experience of a 10-night, all-inclusive, ultra-luxury European cruise on board the new Seven Seas Grandeur™, preceded by an Aston Martin Aramco VIP race experience in Imola, Italy.

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“We are thrilled to announce our new partnership with the Aston Martin Aramco Formula One® Team, a brand that shares our values for excellence and luxury,” said Andrea DeMarco, President of Regent Seven Seas Cruises. “The Aston Martin Aramco Formula One® Team is the epitome of high performance in Formula One which aligns perfectly with Regent’s world-renowned reputation for delivering unrivalled experiences.”

“Together with the Aston Martin Aramco Formula One® Team, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings.

“The exclusive ‘Grandeur Prix’ prize is a fantastic way to honour the launch of this partnership by pairing a 10-night all-inclusive luxury cruise on our newest ship, Seven Seas Grandeur, with an incredible Aston Martin Aramco VIP race experience,” DeMarco added.

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One® Team said his team is delighted to align with Regent Seven Seas Cruises on the new partnership.

“Both brands understand how important those once-in-a-lifetime moments are and the attention to detail that goes into delivering them. Together, I know that we can offer unparalleled experiences to guests across the globe and celebrate the moments that count,” Slack said.

As part of the partnership, the Regent logo will be displayed on the soon-to-be-revealed AMR24 race car, drivers’ race suits and all official apparel worn by team personnel at races, glimpsing into the world of opulent luxury cruises while on the racetrack.

Seven Seas Grandeur

Grandeur Prix’ Sweepstakes

To celebrate the iconic partnership, Regent is offering a chance for fans to win an incredible Regent Seven Seas Cruises and Aston Martin Aramco VIP race experience through its ‘Grandeur Prix’ sweepstakes. One winner will receive an exclusive 10-night all-inclusive luxury cruise for two on the brand-new Seven Seas Grandeur, departing 20 May 2024. The lucky guests will sail the Mediterranean exploring Italy, Montenegro, Greece, and Turkey, creating moments to remember. Unique to Regent, unlimited shore excursions are included offering luxury travelers the opportunity for immersive exploration – from soaking up the history of Athens’ ancient ruins to taking in the impressive landmarks of Istanbul at night.

Compass Rose restaurant aboard Seven Seas Grandeur

The experience will begin with an Aston Martin Aramco VIP race experience in Imola, Italy, from May 17-19, 2024. The experience also includes hotel accommodation, transfers to and from the Aston Martin Aramco VIP race experience and return flights.

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