Crystalbrook to expand west with Adelaide addition

200+ room new build Crystalbrook Sam slated to open in 2026

Australian independent five-star sustainably-led hospitality company, Crystalbrook Collection, has been appointed to manage a $130 million new build, luxe hotel in Adelaide’s CBD. Owned by the esteemed Adelaide-based Samaras Group, the hotel will be known as Crystalbrook Sam and is due to open in 2026.

Crystalbrook Sam will be the group’s eighth hotel in Australia, joining a stable of properties on the east coast in Cairns (3 hotels), Port Douglas, Byron Bay, Sydney and Newcastle. The new addition in Adelaide represents a fresh essence of highly unique, upscale hospitality unseen yet in South Australia’s fast-growing visitor economy, the group said.

“Crystalbrook Sam is our eighth hotel in the Australian market, enhancing our distinctive collection of properties in Cairns, Port Douglas, Byron Bay, Sydney and Newcastle.

The 13-level hotel will feature more than 200 sustainably considered guest rooms, a unique rooftop Eleme Spa and Bath House, a Wellness Centre, a restaurant and a bar with city views.

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“Crystalbrook Collection has invested in excess of $1 billion in Australia where we operate close to 2,000 rooms, including those under development. We are delighted to expand our footprint into South Australia, delivering a new style of luxury, innovation and sustainably-led hospitality to the state,” said Ghassan Aboud, Founder and Chairman of the Ghassan Aboud Group and owner of Crystalbrook Collection.

15 Halifax Street, the future Crystalbrook Sam

Geoff York, CEO of Crystalbrook Collection said: “Our move into Adelaide is part of a strategy to grow our footprint of sustainably-led 5-star hotels into key markets across Australia.

“Adelaide is one of Australia’s fastest-growing tourism markets that offers the best of food and wine, unrivalled nature experiences and an expanding cultural events program. Total visitor expenditure in Adelaide was $5.3 billion in the year ending June 2023, marking a robust growth rate of 7%. By 2025, international tourism levels are predicted to recover post the pandemic making it the perfect time to launch a new hotel”.

“Crystalbrook Sam will celebrate the spirit of the local area and community, engaging guests with its own unique style and sophistication. I am confident the hotel will become an integral part of Adelaide’s hospitality scene,” York said.

Chris Samaras (left) and George I Samaras.

Owned by South Australian property developers, Samaras Group, known for their expertise in building multi-disciplinary commercial and industrial developments including Adelaide Convention Centre, Rod Laver Arena, Chadstone Shopping Centre and One Central Park Sydney, the 200-room hotel will be located at 15 Halifax Street, in the heart of the city.

We are pleased to announce our first hotel development that will be a world-class, luxury destination offering locals and visitors unique experiences that celebrate the best of what Adelaide and South Australia has to offer,” remarked Chris Samaras, Managing Director, Samaras Group. “We are excited to be working with Crystalbrook Collection in delivering a flagship property for Adelaide and an asset that the Samaras Group will proudly foster for generations to come”.

George I Samaras, also added: “This is a fantastic step forward in our vision for not only the Samaras Group but also for Adelaide. We are excited to bring in a world-class experience to this part of the Adelaide CBD”.

Construction is expected to commence in Q3 2024.

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