Design Hotels taps Oyen as new MD

Marriott and Starwood exec of 20 years aligns with Marriott's boutique, luxury stable

Design Hotels has appointed Marriott International and Starwood Hotels and Resorts veteran of 20 years, Stijn Oyen, as Managing Director. Stijn will lead Design Hotels into its fourth decade of operation.

With a strong background in hotel operations, Oyen has built a respected reputation working with some of the world’s most well-known hospitality brands, including Relais & Châteaux, St. Regis Hotels & Resorts, and W Hotels—winning the prestigious General Manager of the Year award at the 2019 European Hotel Awards while at the helm of the iconic design landmark, W Barcelona.

Most recently he held the role of Complex General Manager for three properties in Mallorca: The St. Regis Mardavall Resort; Castillo Son Vida, a Luxury Collection Hotel; and Sheraton Mallorca Arabella Golf Hotel.

The St. Regis Mardavall Resort, Mallorca

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Relocating from Mallorca to Design Hotels’ headquarters in Berlin, Oyen will define the future strategy and growth of the Design Hotels’ portfolio, which spans 300 independently owned hotels globally.

“Throughout my career I’ve admired Design Hotels for being at the forefront of innovation and creativity in travel,” said Oyen. “The team and community that Design Hotels has built over the past 30 years is truly unique, and I’m honoured to be part of it and guide the brand into its fourth decade of operation.”

Stijn Oyen, Managing Director, Design Hotels

“The future of Design Hotels is brimming with opportunity, and I’m delighted to lead such a talented, passionate team, spearheading its growth in new territories and realising the brand’s vision for the future.”

In addition to Oyen’s appointment, Sarah Doyle, who joined Design Hotels in June 2022 as Vice President, Global Brand Leader, has expanded her role to Deputy Managing Director and VP, Global Brand Leader—supporting Stijn and the business as it looks to expand its hotel portfolio.

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