Experimental Group appoints La Collection as ANZ rep

La Collection bolsters European footprint with first hotels in Switzerland and Spain

Experimental Cowley Manor, Cotswold, UK

La Collection has significantly bolstered its portfolio of luxury hotels and resorts having been appointed as representatives in Australia and New Zealand for the Experimental Group’s properties.

The Experimental Group comprises 10 hotels in eight destinations across five European countries, enhancing La Collection’s offering in the UK, France and Italy, and tapping deeper into Europe with locations in Switzerland and Spain.

Founded in 2007 by Olivier Bon, Pierre-Charles Cros and Romée De Goriainoff, three childhood friends with a taste for innovation and craft cocktail culture, the Experimental Group is now a global hospitality powerhouse known for its inventive and experiential concepts. The group has transformed the hospitality landscape with its unique blend of design, food, and beverage experiences. They currently operate a range of hotels, restaurants, and bars across Europe and the United States, with each property boasting a distinct personality and local flair.

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Through this partnership, La Collection will leverage its extensive network and market expertise to represent the Experimental Group’s hotel portfolio across Australia and New Zealand. The collaboration will showcase the diverse offerings of the group, ranging from the vibrant energy of Paris’s Grand Pigalle Hotel to the classic charm of the Cotswolds’ Cowley Manor.

“We are incredibly proud to partner with Experimental Group, a hospitality leader known for pushing boundaries and creating truly unforgettable experiences,” remarked Craig Farrell, Co-Founder of La Collection. “Their unique approach to hotels perfectly aligns with our values of curating exclusive and authentic travel experiences.

“We are confident that this partnership will be instrumental in introducing Australian and New Zealand travellers to the innovative spirit of The Experimental Group.”


A glimpse into the Experimental Group’s portfolio:


Grand Pigalle Hotel (Paris, France):

A vibrant hub in the heart of Montmartre, featuring a rooftop restaurant with stunning city views and a lively cocktail bar.


Hôtel des Grands Boulevards (Paris, France):

A classic hotel just a stone’s throw from the Opera and close to the Louvre, sheltered from the hustle and bustle of the Grands Boulevards.


Le Garage (Biarritz, France):

A former garage that housed the most beautiful cars of the Belle Époque transformed into a timeless private hotel located next to the ocean.


Regina Experimental (Biarritz, France):

A grandiose Belle Époque building overlooking the bay, standing on a cliff facing the ocean.



Henrietta Hotel (London, UK):

An elegantly-designed Covent Garden hideaway accompanied by a fabulous Italian restaurant.


Cowley Manor (Cotswolds, UK):

A Grade II listed property telling the tales of the past 300 years nestled amongst Britain’s most picturesque collection of villages.



Montesol Experimental (Ibiza, Spain):

An iconic Ibiza hotel reimagined by Experimental Group, with nearly a century of stories unfolding under one roof.


Menorca Experimental (Menorca, Spain):

Reborn from a 19th-century Finca on a sprawling Menorca estate, perfect for relaxation and reflection.



Experimental Chalet (Verbier, Switzerland):

A luxurious alpine getaway perched among the snow-capped summits of Verbier, including a farm-to-table bistro.



Il Palazzo Experimental (Venice, Italy):

An eclectic hotel nestled in the heart of Venice’s Dorsoduro district, letting onto a quiet canal.


This new partnership marks a significant step for both La Collection and The Experimental Group, expanding their reach and offering unique travel experiences to discerning travellers in Australia and New Zealand.

For more on the Experimental Group, see experimentalgroup.com/.

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