Meliá Hotels International taps Ireland for regional role

Inspired Luxury's founder named Global Sales Director, Australia & Oceania

Paradisus Los Cabos

The Australian travel industry’s monarch of luxury hospitality, Lynne Ireland, has been appointed as Global Sales Director – Australia & Oceania for Meliá Hotels International, LATTE can reveal.

To reinforce Meliá International’s focus on the luxury segment, the Spanish hospitality company has appointed Ireland – CEO and Founder of Inspired Luxury – to launch, drive and reinforce the company’s investment in the luxury sector.

Ireland has three decades of experience in the luxury hospitality field, including close to 12 years at Small Luxury Hotels of the World before launching Inspired Luxury in 2011.

Her current clients include ILTM Events, Virgin Hotels Collection, B Signature Hotels & Resorts, Family Twist and Samsara Collection.

Hacienda Del Conde Meliá Collection, Tenerife

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Founded in Mallorca, Meliá Hotels International has a portfolio of more than 400 hotels (existing and pipeline) in 40+ countries across 10 brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá and Affiliated by Meliá. Of those, Gran Meliá, The Meliá Collection, ME, and Paradisus play in the upmarket segment.

Meliá International is ramping up its expansion in the luxury space, where one in three of its pipeline openings are within the luxury portfolio. The global growth of Gran Meliá Hotels & Resorts is key in reinforcing the company’s positioning in the luxury space, with new hotel openings in Europe and Southeast Asia in Albania, Spain, Italy and Vietnam (view the illustrations below).

Lynne Ireland, Global Sales Director - Australia & Oceania, Meliá Hotels International, at last weekend's Luxury Travel Collection Global Product Showcase on the Gold Coast.
ME Malta

Speaking exclusively with LATTE, Ireland said she was “truly excited” to be launching the Meliá Hotels International Collection within the luxury sector in this region.

“Family-owned, this stunning collection embraces the very soul of what the luxury clientele is seeking today. Authentic experiences, each with their own personality and a strong sense of the region in which they are located.”

“The entire collection features artworks from their individual locale, incredible gastronomy and sustainability as part of their DNA,” she said.

“Meliá Hotels International is recognised as the #1 hotel group for sustainability in Europe and #3 globally, and many properties within Meliá’s luxury brands are aligned with Virtuoso, American Express FHR and/or Leading Hotels of the World.”

“It is an absolute honour to represent this incredible brand within the Australia and New Zealand markets,” Ireland added.

Palacio de Sancti, Gran Meliá

In December 2023, the highly anticipated Palazzo Cordusio Gran Meliá opened its doors in the heart of Milan – a landmark 19th-century Renaissance building that was restored to its former glory. The brand also entered Southeast Asia recently with its debut property in Vietnam – Gran Meliá Nha Trang.

Meanwhile, the hotel formerly known as Madrid Atocha Affiliated by Meliá and located in the literary heart of Madrid, has undergone a complete renovation and will reopen under the Meliá Collection brand, in response to the increasing demand for luxury accommodations in the capital in May.

In 2024, Meliá is on track to open at least 23 new hotels across its full portfolio, almost all of them under management deals, which will add circa 4,200 rooms to the total inventory. That includes the planned openings of ME Malta, ME Sayulita, ME Guadalajara and ME Lisbon.

Luxury insights from Meliá Hotels International's FY results released on 28 February

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