Accor signs seventh iconic Sofitel Legend property

Following an intricate refurb, Sofitel Legend The Mozart Prague will open in 2027

Accor will take over management of The Mozart Prague hotel and position it within the Sofitel Legend brand following an extensive renovation.

The Mozart Prague is owned by the Courbet group and has been part of the Ott family heritage since 1999. The iconic hotel sits in the Old Town district in the heart of the Czech capital and is well-located at the base of the Charles Bridge with picturesque views of Prague Castle. The Hotel dates back to the 17th century and has a rich history, having hosted numerous celebrities such as Wolfgang Amadeus Mozart, Wagner, and more recently Vaclav Havel.

The Sofitel Legend brand is a collection of historic luxury hotels that blend exceptional heritage and authentic service. The decision by Courbet SA, which owns the property, is supportive of the real estate and development firm’s vision to align with leaders in the global hotel industry.

Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.

Drawing on its rich historical and cultural heritage, The Mozart Prague hotel perfectly embodies Sofitel Legend’s spirit and DNA. The exclusive portfolio of unparalleled Sofitel Legend destinations is part of Sofitel, the only luxury hotel brand of French origin to have expanded internationally, which advocates hospitality that blends heartfelt, genuine, and committed luxury with a French zest.

The addition of The Mozart Prague hotel to Sofitel Legend will make it the seventh jewel in the brand’s unique and exclusive portfolio of luxury establishments. The Sofitel Legend brand comprises iconic hotels appreciated for their timeless elegance, bearing witness to historical moments that have created unique atmospheres that tell stories of the past. From the writing of Agatha Christie’s masterpiece “Death on the Nile” to Charlie Chaplin and Paulette Godard’s honeymoon, and even the birth of James Bond, The Mozart Prague joins this select network to share the story of where Wolfgang Amadeus Mozart wrote six German dances.

A full fresco baroque room at The Mozart Prague hotel

The hotel will be the second Sofitel Legend in Europe, joining the ranks of Sofitel Legend The Grand in Amsterdam, Netherlands. Worldwide, other hotels in the brand’s portfolio include Sofitel Legend Old Cataract in Aswan, Egypt; Sofitel Legend Casco Viejo in Panama City, Panama; Sofitel Legend Santa Clara in Cartagena, Colombia; Sofitel Legend The Metropole in Hanoi, Vietnam; and Sofitel Legend People’s Grand in Xi’an, China.

Official opening expected 2027

The hotel will undergo an ambitious renovation program with Ivo Nahalka, a renowned Prague architect, to meet the standards of the Sofitel Legend brand. Further enhancing the luxury experience at the hotel will be a new restaurant featuring a globally recognised brand. Throughout the entire revitalisation process, an exacting and careful approach will be taken with the famed hotel’s majestic exteriors, which will be honoured and respected.

Until the start of the refurbishment works, The Mozart Prague will be managed by Accor under a white label and will retain its existing signage. Once the renovation activity is complete, expected in 2027, the hotel will reopen as the Sofitel Legend The Mozart Prague.

Room with a view from The Mozart Prague hotel

The Sofitel Legend brand perfectly aligns with the authenticity of the location, steeped in history and refinement, and has the experience and global standing to help preserve the original soul of this incredible building.

Jean-François Ott, President of Courbet, explains: “Prague is my heart’s city. I bought my first building there in 1990 with all my savings. I settled there, built my life, and started a family. I love this city, respect it, and cherish it. I have owned The Mozart Prague for 25 years, and it was important for me to choose the best partner to entrust the management of this hotel.

“Accor fought for it and genuinely wanted it. Our common values of seeking authenticity, preserving history, and promoting local culture-confirmed our desire to move forward with the Sofitel Legend brand,” Ott said.

Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery, and Emblems adds: “The Mozart Prague perfectly complements our mosaic of carefully selected unique destinations and allows us to add a hotel in this European city with an incredibly rich architectural and artistic heritage. More than just hotels, these living legends resonate with whispered secrets, authentic encounters, and extraordinary stories that are written every day.

“We will be able to offer our clientele committed luxury, with a hotel rooted in its local culture that celebrates its destination.”

Leave A Reply

Your email address will not be published.

WP to LinkedIn Auto Publish Powered By : XYZScripts.com