Les Roches, Silversea create cruise line management course

Scholarship to amplify luxury cruise line's pipeline of future management

Les Roches and Silversea have signed an agreement to pioneer a groundbreaking field of study. The first of its kind, this innovative program – offered at Les Roches campus in Marbella, Spain – provides students with the necessary knowledge and skills to manage and oversee various onboard areas of cruise vessels, in addition to aspects of marketing, revenue management, and other commercial functions pertaining to the cruise industry.

Additionally, students are guaranteed to benefit from a scholarship agreement between both entities, along with the opportunity to gain employment aboard Silversea’s fleet.

Upon completion, graduates can secure employment positions at Silversea. The global recognition of Les Roches and Silversea is a testament to their commitment to delivering a top-quality educational journey. Les Roches, ranked among the world’s top four hospitality management schools worldwide, brings its wealth of expertise in academia, while Silversea contributes its invaluable insight into the cruise travel landscape.

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This strategic alliance between Les Roches and Silversea opens up a broad spectrum of opportunities for those wishing to develop in an industry with a positive growth outlook. The Postgraduate Diploma in Cruise Line Management positions itself as a pioneer in this specialty among educational programs, offering learning that is highly focused on practical and managerial aspects—a hallmark of Les Roches—along with immersion guided by the ultra-luxury cruise brand, Silversea. The academic institution, with 70 years of history and campuses in Spain since 1995, has chosen its campus in Marbella, near the port of Malaga – a recognised hub for luxury cruise lines, as the ideal place to pursue this new program, where the traffic of luxury cruise lines increases annually.

“Partnering with the world’s leading ultra-luxury cruise brand is a source of pride for Les Roches. The dedication and ambition that Silversea imposes in its business model are in line with our educational methodology. The luxury cruise sector is an area yet to be fully explored academically, and promoting this diploma positions us at the forefront, once again, of a specialisation that continues to grow year after year,” said Carlos Díez de la Lastra, CEO of Les Roches.

Spain attracts the second-highest number of cruise passengers in Europe, behind Italy. In 2023, a new record was set in the country, with a 46% increase compared to 2022, reaching over 12 million passengers. The partnership between Silversea and Les Roches positions Marbella as a strategic hub for companies in the sector, as the urgent need to establish specialised teams in cruise travel is already a reality.

“As part of our commitment to offering our guests the very best service at sea, Silversea places great importance on sourcing the industry’s most talented crewmembers,” said Barbara Muckermann, President of Silversea. “Education and training are key in this service-oriented industry, which is growing fast. Since becoming part of Royal Caribbean Group, Silversea has welcomed six ships to its fleet in just three years, making attracting talented professionals more important than ever.

“We are delighted to partner with Les Roches, a leading academic institution, to ensure our service remains the best in the industry.”

During the first semester, students will follow a curriculum focusing on cruise operations, developing luxury experiences for guests, learning about luxury accommodation and food and beverage management on board, sales and revenue, and maritime law. Within this period, Les Roches also offers a business trip to Monaco and Miami, home of the world’s largest passenger port.

Upon completion of this first part of the program, students can choose to further engage in the industry practically with an immersion period in the cruise industry with Silversea.

Find out more information about the program here.

Lead image: Pictured from left are: Heidi Wenger, Silversea’s Senior Director, Fleet HR and Crewing; Carlos Díez de la Lastra, Global CEO of Les Roches; Birgit Vadlau, Silversea’s VP, Hotel Operations and Mano Soler, Director of Les Roches Marbella.

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