La Collection appoints new Account Director

Artozoul brings extensive hospitality experience to the representation firm

La Collection, the luxury hotel and resort representation firm with offices in Melbourne and Sydney, has welcomed an addition to its team with the appointment of Elodia Artozoul as Account Director.

Léa Seguier, Co-Founder of La Collection (alongside Craig Farrell) said she was thrilled to have Artozoul join the team after knowing each other since their high school days in the south of France. The duo have crossed paths multiple times during their long hospitality careers but until now have not worked together.

In her new capacity with La Collection, Artozoul will represent the representation firm’s portfolio of French properties including Experimental Group, Iconic House and Groupe Belle Rives, along with Cap Karoso in Sumba Indonesia.

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“We quite like to have destination specialists with the trade,” Seguier said of the appointment. “Elodie takes on the position of La Collection’s French specialist given her heritage and knowledge of the destination.”

Seguier, who spends around half her year based in Australia and France, told LATTE having a semi-permanent hub in France assists with “building and strengthening close-knit connections with La Collections’ European partners”.

“The business is all about organic growth through our connections,” she adds.

Artozoul joins La Collection following a nearly 10-year term at The Old Clare Hotel in Chippendale, Sydney. The French woman’s hospitality career also included a stint at The Observatory Hotel, when owned and operated by Orient-Express, before rebranding to the Langham Hotel, Sydney in 2012.

During her tenure at The Old Clare Hotel, Artozoul rose through the ranks, progressing through roles in sales, business development management, head of sales and events, before taking the reins as General Manager since October 2022. The sale of The Old Clare to EVT saw existing staff released and paved the way for Artozoul to look at new opportunities.

She said she was thrilled to take on the new next chapter in her career alongside Seguier and Farrell.

Elodie Artozoul, Account Director, La Collection
A casual snap of La Collections' Lea Seguier, Elodie Artozoul and Craig Farrell

“I look forward to connecting with trade partners and assisting in creating great memories in for your clients,” she said.

Artozoul will be based in Sydney and will visit France throughout the year leading trade familiarisations and business trips.

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