Ensemble appoints VP Partner Relations, Hotels

Heather Nelson to oversee revitalisation of consortia's hotel program

North American luxury travel consortia, Ensemble, has appointed Heather Nelson as Vice President of Partner Relations, Hotel.

Nelson will oversee the network’s revitalised hotel program which encompasses an array of hotel properties spanning 170 countries including an extensive selection of luxury and boutique hotels. Her focus will also include Ensemble’s hotel amenity program featuring more than 500 properties from around the world offering exclusive amenities for Ensemble member clients.

Nelson brings more than 28 years of knowledge and expertise in the global hotel sector to her new role. Most recently, she served as the Head of US International Sales for Radisson Hotel Group, a newly
created role she was appointed to in 2021 to lead all sales segments, marketing and events for US point of sale into Radisson’s global portfolio of hotels. Prior to her promotion, she served as Senior Director of Managed Partnerships overseeing strategy and direction for the Americas sales teams and managing key relationships with TMCs, consortia, OTAs and leisure/wholesale customers.

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Nelson previously spent eight years at HRG North America as the Vice President of Hotel Relations. In this role, she managed relationships with North American hotel chains and brands, driving revenue
growth through effective partnership strategies.

“We are thrilled to welcome someone with Heather’s deep roots and relationships in the hotel sector to Ensemble,” said Beth Butzlaff, Senior Vice President of Partner Relations, Ensemble.

“Heather’s extensive experience and proven track record of success in the hospitality industry make her the perfect fit to lead our hotel partner relations strategy and we are confident that she will drive growth and deliver value to our members and partners alike.”

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