Accor expands luxury foothold in Jaipur with Sofitel signing

Sofitel Jaipur Jawahar Circle slated to open in 2028

Accor has signed a partnership agreement for the development of Sofitel Jaipur Jawahar Circle. A sister to Accor’s luxury hotels Fairmont Jaipur and Raffles Jaipur (opening mid 2024), the new-build Sofitel Jaipur Jawahar Circle luxury hotel is scheduled to open its doors in 2028.

Strategically located at Jaipur’s Jawahar Circle, the hotel will feature 275 rooms and will support Jaipur’s tourism expansion, bringing French joie de vivre and gastronomy, with four distinct restaurants and bars, where guests will savor a varied culinary experience tailored to their preferences.

Jaipur, known as the Pink City, is a jewel in India’s tourism crown, attracting domestic and international tourists alike. As part of the renowned Golden Triangle tourist itinerary, which also includes the cities of Agra and Delhi, Jaipur offers a rich tapestry of culture, history, and architectural wonders.

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“We are delighted to partner with EBU Estate Developers Private Limited to bring the Sofitel brand to Jaipur and to celebrate a new chapter in our journey in India,” said Sébastien Bazin, Chairman & CEO Accor.

“Accor’s offering is uniquely positioned to harness the power of Indian travellers and this new signing is a great illustration of our commitment to bring meaningful experiences, today with the well-known Sofitel’s French art de vivre. With our unparalleled portfolio of brands, Accor plans to open 30 new properties in the country in the next 3 to 5 years and will continue to strive for excellence, making a positive difference to our communities.”

The Sofitel Jaipur Jawahar Circle will feature an array of facilities, including swimming pools, a spa, fitness centre and kids’ club.

The Jah Mahal Palace in Man Sagar Lake in India | Credit: RJ Singh/Pexels

“We are committed to delivering a flagship Sofitel hotel that exceeds expectations and sets new standards of luxury in Jaipur,” said Vikram Sukhani, Authorized Representative at EBU Estate Developers Private Limited. “This partnership marks the beginning of a long and fruitful relationship with Accor, as we embark on a journey to develop multiple hotel assets in the premium, luxury, and ultra-luxury segments over the coming years.”

Accor remains steadfast in its commitment to expand its presence in India, with a strategic focus on cultivating the Sofitel brand in the main urban and leisure destinations such as New Delhi, Goa, and Bengaluru, building upon the success of Sofitel Mumbai BKC.

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