Travel Associates debuts new printed magazine

The Concierge showcases one-of-a-kind luxury travel experiences

Travel Associates has launches a new printed magazine, The Concierge, across the Australian and New Zealand markets as a showcase of the network’s expertise in one-of-a-kind luxury travel experiences.

The Concierge is edited by travel writer, Helen Hayes, and includes personal quotes, recommendations and experiences from Travel Associates’ luxury travel advisors from across Australia and New Zealand.

The first issue theme is The Four Seasons of Luxury Travel, highlighting one-of-a-kind luxury travel experiences around the world in summer, autumn, winter and spring.

Over 30,000 printed copies of The Concierge magazine will be delivered to Travel Associates’ high value clients and also positioned in all 65 office locations around Australia and New Zealand.

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Subscribers to the luxury travel agency brand will also have exclusive access to a digital copy to enjoy, as well as a collection of additional digital content dispersed through the Travel Associates website and social media channels.

Rachel Kingswell, General Manager of Travel Associates Australia & New Zealand said: “Our luxury clients are discerning and trust their Travel Associates advisor to recommend the most incredible travel experiences that will suit their every desire – The Concierge is an extension of this unrivalled guidance and expertise.

“Our entire Travel Associates network is excited and incredibly proud to share their wisdom and inspire their clients through the printed pages of The Concierge.”

Maddison Done, Head of Marketing of Travel Associates Australia & New Zealand said: “This isn’t just another travel magazine. Our marketing team has built thoughtful complementary digital marketing experiences, including email marketing journeys, online content and social media content, to ensure that readers have a seamless avenue to explore the holidays that entice them most, all connecting back to an expert Travel Associates advisor in their local office to personalise and book their experience.”

“Our goal was to shorten the journey from inspiration and planning through to booking and travelling with our featured suppliers.”

Feature partners Regent Seven Seas Cruises and Rocky Mountaineer take centre stage, with dedicated marketing campaigns supporting their written editorials in the magazine throughout the
next three months.

Lisa Pile, Vice President Sales & General Manager, Asia Pacific of Regent Seven Seas Cruises said: “Regent Seven Seas Cruises is thrilled to be a feature partner in the first issue of Travel Associates’ printed magazine, The Concierge.

“We understand the deep appreciation that luxury clients have for quality, inspiring, printed content such as this, especially when endorsed and experienced by their trusted expert travel advisors.”

The print edition will be available in Travel Associates offices from Monday 20 May.

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