Experience Co. appoints Matt Vince as Head of Marketing

Interim role for former Regent Seven Seas Cruises executive

Experience Co, Australia’s leading adventure tourism company, has appointed Matthew Vince as its new interim Head of Marketing during Brooke Robson’s maternity leave. Vince will take over the role from 17 May 2024 through until 21 March 2025.

Vince brings more than 15 years of marketing and strategy experience in luxury and adventure travel. He most recently served as Regent Seven Seas Cruises Director of Marketing in Asia Pacific. His expertise spans traditional and digital marketing, public relations, and sales.

At the Signature Luxury Cruise Awards event in Sydney in 2023 are: Matt Vince, Jodie Hart and Scott Graham, Regent Seven Seas Cruises with Rachel Kingswell, Travel Associates.

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Commenting on the appointment, John O’Sullivan, CEO of Experience Co said: “The strength of Matt’s proven sales and marketing experience, coupled with his broad travel industry knowledge and contacts, will be a huge asset to Experience Co. His passion for the travel industry, strategic mindset, and relationship-building skills will benefit the organisation greatly. We are excited for the journey ahead.”

As Head of Marketing, Vince will oversee Experience Co’s global marketing initiatives, including digital marketing, public relations, partnerships, and brand strategy.

“I feel privileged to join the Experience Co team and have the opportunity to work with the incredible Australia-based adventure tourism products,” Vince said.

“I’m excited to work alongside an industry-leading team of marketing professionals who share the same focus, drive and commitment and look forward to building on the strong position that the company currently holds in the market.”

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