Explora Journeys partners with the 37th America’s Cup

Activation to take place in Barcelona and aboard EXPLORA I

Explora Journeys has become a Global Partner of the Louis Vuitton 37th America’s Cup, the pinnacle of global yacht racing, set to take place this year in Barcelona, Spain. This marks a significant milestone for Explora Journeys, aligning with the brand’s commitment to creating exceptional experiences at sea and reflecting a shared maritime heritage and values.

The Louis Vuitton 37th America’s Cup is an unparalleled global spectacle with teams from the United States, UK, Italy, Switzerland, and France competing for supremacy in the prestigious Louis Vuitton Cup Challenger Series before the ultimate showdown as the triumphant challenger earns the right to face off against the Defender, Emirates Team New Zealand, in the Louis Vuitton America’s Cup Match.

Since its inception in 1851, the America’s Cup has symbolised sailing’s pioneering spirit, fostering ground-breaking designs and pushing the boundaries of performance.

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“Our collaboration with the America’s Cup pays homage to a shared seafaring history of challenge and achievement,” said Pierfrancesco Vago, Executive Chairman, Cruise Division of MSC Group. “From the rich tapestry of the Cup’s history to our own 300-year maritime tradition, this partnership embodies our commitment to excellence, innovation, and a deep reverence for the sea.”

Grant Dalton, CEO of the America’s Cup Events, said, “[Explora Journeys] are driven by creating exceptional experiences at sea, and I have no doubt that during the two months of racing from August 22nd we are going to see some of the most exceptional America’s Cup racing ever.”

United by their shared values and a profound respect and passion for the sea, both America’s Cup and Explora Journeys are committed to embracing the latest environmentally advanced solutions. As part of this collaboration, Explora Journeys will host the prestigious America’s Cup trophy onboard EXPLORA I on 19 June, offering guests and partners the unique opportunity to immerse themselves in the legacy of this legendary competition.

Barcelona | Credit: Unsplash

This marks the beginning of an exhilarating series of activations and events in Barcelona, Spain. Among them, the Official Race Village, which will include a dedicated Explora Journeys area, where guests can immerse themselves into the ‘Ocean State of Mind’. Furthermore, this partnership is prominently reflected through the display of the Explora Journeys logo during the broadcast of the races. Spectators can prepare to be captivated by the magnificence of the America’s Cup trophy, exclusive festivities and luxurious VIP hospitality provided by Explora Journeys.

“Our ambition at Explora Journeys is to redefine luxury at sea,” added Vago. “Like the design of the America’s Cup yachts, it is an ongoing, evolving challenge that we embrace with passion and dedication. With vessels like EXPLORA I and the upcoming EXPLORA II, we are committed to setting new benchmarks in design and craftsmanship, sharing the same passion as the America`s Cup for maritime innovation and the relentless pursuit of perfection.”

EXPLORA II will use Barcelona as a regular port call

The partnership between Explora Journeys and the Louis Vuitton 37th America’s Cup signifies a union of shared values, innovation, and the enduring spirit of maritime adventure. It also reinforces the Cruise Division of MSC Group’s commitment both to the Port of Barcelona and to the city itself, one of the group’s key destinations, where it is building a new cruise terminal that will be dedicated to both Explora Journeys and sister company MSC Cruises when completed later this year.

In addition to the Louis Vuitton 37th America`s Cup celebrations on board EXPLORA I in Barcelona, the port of Barcelona will also be called regularly by the soon-to-be-launched EXPLORA II in summer and autumn 2024.

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