MSC Cruises unveils innovations for families

Brand new activities and services to launch for the northern summer

MSC World Europa - Mini Club

MSC Cruises is expanding its kids and family program this summer with new entertainment and services, promising guests of all ages unforgettable experiences. Families will have even more activities and services to choose from, including expanded hours for kids clubs, more family game shows, services for babies, and more.

Brand-new activities and services this northern summer include:

Extended services for babies from six months and up: For the first time, MSC Cruises will offer a dedicated baby care service for babies as young as six months old. Previously, the service could only cater those aged 1 or over. The extended service gives parents the freedom to enjoy the ship, safe in the knowledge that their children are being cared for by dedicated and highly trained staff. The services are offered in collaboration with Chicco® – a long-term MSC Cruises partner and means all youth staff on board the ships are prepared to meet all the needs of babies aged between six months and 2 years.

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Doremiland Open House and Party: Parents who still want to spend some quality time with their kids on board in the kids club, now have the opportunity to do so. Each day a time slot will be reserved when all Doremiland areas will be open. There will also be a big family party for parents and kids to play together once a cruise.

New MSC Original Family Game Shows: Among the most popular activities for families are MSC original or branded game shows in which all children are main stars but can challenge their parents as well. After the success of MasterChef at Sea Juniors, Break the Wall and MSC Dance Crew, two new family game shows are now available as part of the family program: “World Quest” a geography-based trivia game and “Caravaggio”, a spy game show dedicated to art.

Extended Club Hours for teenagers ages 12-17: There are now extended club hours for young guests aged 12 to 17, ensuring they have even more fun during their cruise and can enjoy the club every at sea days from 10am to 1pm and from 3pm to midnight and every port day from 3pm to midnight.

MSC World Europa, Baby Club Chicco

Guinness World Record activities for families now available on multiple ships: After the successful trials of Guinness World Record activities on board selected ships, the programme will now be extended to more ships. Can you pick out the tallest, the lowest, the biggest or the strongest or are you just good at guessing? Families will have the chance to win prizes in the ultimate family record-breaking quiz show. Now available on: MSC World Europa, MSC Euribia, MSC Seascape, MSC Seashore, MSC Magnifica, MSC Divina, MSC Meraviglia, MSC Virtuosa and MSC Grandiosa.

A brand new MSC Foundation Day: Families will now have the opportunity every day to take part in exclusive children’s activities carried out in collaboration with the MSC Foundation and its long-term partners, to learn more about sustainability initiatives. This includes one hour of activities each day dedicated to important environmental topics, in which children will be able to learn, create and express themselves according to their interests.

Steve Leatham, Global Head of Entertainment said: “At the heart of our business is family. We love creating unforgettable memories and holidays for everyone, especially for families. That’s why we proudly offer a fleetwide family programme of entertainment and activities that resonates with our valued guests. As a father of three boys, I know first-hand the incredible job our youth team does on board, not only in entertaining children and families but also in creating moments that can’t be replicated anywhere else”.

Matteo Mancini, Corporate Senior Manager Kids Entertainment said: “We host more than 600,000 children and teenagers across our entire fleet every year, and we want to make sure every single one of them disembarks having had the best experience. That’s why it’s so important for us to continually listen to their feedback and follow entertainment trends. Music, game shows, digital innovation and trained youth staff are the pillars we turned into reality”.

Popular favourites also returning to the MSC Cruises fleet this summer include:

LEGO® Experience On Board: A dedicated program for all kids to enjoy. With a range of LEGO bricks and toys on board, parents can give their kids the opportunity to express their creativity whenever and wherever they want! At the end of the LEGO EXPERIENCE ON BOARD each child will receive a diploma, certifying that he/she is now a Junior LEGO® Master Builder.

BREAK THE WALL: A new original game show for the whole family will entertain all young guests on board. Everyone will stand in front of a giant technological wall that will determine which surprise tests must be performed on stage, in front of a jury composed of the entire audience.

MSC Seaview, Teen Club

CABIN 12006 THE SECRET GAME: The unexpected game show inspired by the MSC original Cabin 12006 web series is back. An immersive experience with Music, videos, Tik Tok’s trials, memory games, dancing moments around the never-revealed mysteries of Ocean Cay. Anything can happen during the secret game. “Cabin 12006 the secret game ” is part of “Cabin 12 006 experience” consisting of seven different live entertainment moments including the game show and a casting session with performances . The web series, with over 4 million views and 2 million interactions on the web, has been written and shot in collaboration with Viacom, the media group behind kids’ channel Nickelodeon, to develop an original, authentic and high-quality web content for kids.

DOREMILAND, THE DOCUMENTARY: in all cabins with children and teenagers, an exclusive travel talk will be broadcast in the form of a documentary, which will immerse parents and teenagers in all the services and activities that await them during the cruise. It’s a behind-the-scenes look at “what’s on” offer for kids & teens and the secrets behind the creation of the MSC family product.

MSC DANCE CREW: Developed in partnership with Fremantle, the production company behind the globally successful TV talent shows including Idols, The X Factor and Got Talent series, this brand-new competition experience sees teams of 10-17 years battling it out to win the title of dance crew of the year.

MSC Euribia, Baby Club Chicco Eco

MASTERCHEF AT SEA JUNIORS: Open to kids aged 5–12, the program brings the hugely popular and globally-recognised MasterChef show to life on board in the form of a stage cooking competition. Guaranteed to keep the entire family entertained, the activity will also help inspire a new generation of children to take an interest in cooking and encourage healthy eating. The recipes have been created to feature fresh and healthy ingredients where possible and enable the children to practice useful techniques to cultivate creativity in the kitchen. The recipes for MasterChef Juniors have been devised by Rukmini Iyer, a MasterChef contestant from 2013 and author of two best-selling cookbooks.

More about MSC Cruises Kids & families facilities

On board every MSC Cruises’ ship, whether its sailing in the pristine waters of the Mediterranean or through enchanting Northern Europe, there are five dedicated kids clubs open for free for families to discover, catering to different age groups from six months to 17 years old:

For infants and toddlers: Baby Club Chicco (six months – 2 years), cared for by specially trained crew members

  • Miniclub Lego (3-6 years old)
  • Juniors Club Lego (7-11 years old)
  • Young Club (12-14 years old)
  • Teens Club (15-17 years old)

Kids can enjoy complimentary lunch and dinner as part of the kids’ program, ensuring parents have peace of mind while they explore the ship or relax in the sunshine.

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