South Africa showcased to Signature Travel Network’s Horizon Club

Consortia's top-performing member agencies recognised

Credit: Jürgen’s Photography

Signature Travel Network‘s Horizon Club journey to South Africa, recognising and celebrating the luxury travel consortia’s top-performing member agencies, was held earlier this month. The exclusive event hosted in partnership with African Travel, showcased the best of South Africa while emphasising the importance of responsible tourism and community engagement.

“Our Horizon Club was one for the ages,” said Alex Sharpe, President and CEO of Signature Travel Network. “Not only did we get to recognise and celebrate our biggest members, but Africa is a life-changing destination and a critical piece of our portfolio. Bringing our top 50 members together gives everyone a chance to network and share best practices, which is Signature’s ‘super-power.’ Certainly, it was a trip we will always remember!”

The curated itinerary featured the iconic Twelve Apostles Hotel & Spa in Cape Town, a day in the Cape Winelands, and Kapama Private Game Reserve.

Alex Sharpe, President and CEO, Signature Travel Network | image credit: Jürgen’s Photography

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“In Africa, it’s imperative to highlight the rich diversity of its people, landscapes, and destinations, enabling guests to develop a deep appreciation for the continent,” said Sherwin Banda, President of African Travel, Inc. “Most importantly, this type of sustainable travel contributes to the livelihood of local communities and supports wildlife conservation efforts, in helping to foster a more peaceful coexistence.

“Signature Travel Network is at the forefront of these efforts, and it was truly an honour and a privilege to host the 2024 Signature Horizon Club members in my native homeland, South Africa. I had the opportunity to showcase this incredible destination perfectly suited for luxury travel, which will undoubtedly leave a lasting impression on your clients, all in the spirit of Ubuntu.”

A highlight of the trip was the group’s engagement with two of the 2024 Travel Elevates grant recipients based in South Africa: Uthando and Education Africa. The Horizon Club visited the Amy Foundation in Cape Town. Signature Travel Network and African Travel also donated US$8,000 to help Isibane se Afrika, a project supported by Uthando, purchase a bus to expand their reach and better serve their community.

At the summit of Table Mountain, Cape Town | Credit: Jürgen’s Photography

The Horizon Club trip also supported Uthando’s Heart of Cape Town initiative by purchasing hearts made by local artisans. This initiative aligns with Signature’s commitment to responsible tourism and supporting local communities through its Travel Elevates program.

Travel Elevates, a nonprofit organisation founded by Signature Travel Network, enhances travel’s positive impact on the world by supporting projects focusing on education, environmental sustainability, and economic development. The Horizon Club’s South Africa experience exemplified the organization’s mission by connecting members with local communities and supporting meaningful initiatives.

To learn more about Signature Travel Network and Travel Elevates, visit and

Lead image: The Horizon Club at landmark Cape of Good Hope in South Africa | Image credit: Jürgen’s Photography

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