Royal Caribbean Group introduces core-brand status match

Silversea, Celebrity Cruises and Royal Caribbean align loyalty schemes

Loyalty members of Royal Caribbean Group three wholly-owned brands – Royal Caribbean International, Celebrity Cruises and Silversea – will attain equivalent tier status on any one of its brands.

As the first major cruise company to offer loyalty status matching across its core brands, the Royal Caribbean Group Loyalty Status Match program allows members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club and Silversea’s Venetian Society to enjoy reciprocal tier status no matter which brand they sail with.

“We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments,” said Jason Liberty, President and CEO, Royal Caribbean Group. “Each of our differentiated brands have passionate fans who take pride in the status they’ve achieved through repeat sailings.

“In a first for the cruise industry, our new Loyalty Status Match program rewards guests traveling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations.”

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By aligning its three industry-leading brands and recognising guest loyalty across the fleet, the Loyalty Status Match program aims to provide an unparalleled vacation experience that rewards guests. Program highlights include:

  • Seamless Status Recognition: Members of Crown & Anchor Society, Captain’s Club and Venetian Society are now eligible to receive one-for-one status match across all three brands after enrolling in each program.
  • Onboard Benefits: When sailing on each sister brand, guests can enjoy the onboard benefits offered by each brand for their equivalent tier status.
  • Effortless Tier Matching: Guests already enrolled in multiple loyalty programs will be automatically matched across brands within 7 days to ensure guests receive their appropriate loyalty status.
  • Enhanced Travel Experience: Status match enables guests to select from a broader and more diverse range of vacation experiences and destinations.

Now, loyalty members can be status matched for upcoming travel on a sister brand. For example, a Venetian Society member with 250 VS Days and an upcoming sailing on Celebrity Cruises can enroll in Captain’s Club, which would give them Elite status once their loyalty accounts are connected.

Table of Status Match across Royal's core three brands

The applicable terms and conditions are also changing to make clear how member data will be shared across the various loyalty programs and highlight other important legal terms. Please refer to the updated loyalty program terms and conditions for full details. Loyalty Status Match program terms also apply.

New benefits onboard for members who have their status matched will begin with sailings departing on 5 June 2024.

Other Royal Caribbean Group brands in which the company has a 50% stake, ie. TUI Cruises and Hapag-Lloyd Cruises, are excluded from the status match program.

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