Luxperience lures niche suppliers for adventurous Aussies

2024 Fiji famil program expands rapidly to include cruising and more luxe hotels

Lynn Ormiston, Luxperience, Event Director

Luxperience has amplified its famil program even further for the 2024 show, just days after revealing the number of suppliers had doubled and the familiarisation program expanded to record levels – featured in LATTE last Friday.

Speaking exclusively with LATTE on Monday morning, Lynn Ormiston, Luxperience Event Director said the Fiji famil program had been expanded five-fold over the weekend, with Tourism Fiji driving interest for North American buyers heading to Sydney for the November event.

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Qualified buyers from the US will have the opportunity to stay at either Likuliku Lagoon Resort and VOMO Island Fiji, or Sofitel Fiji Resort and Nanuku Resort, or an “island hopper” itinerary encompassing Shangri-La Yanuca Island, InterContinental Fiji Golf Resort & Spa and Yasawa Island Resort. Plus there are options for a three-night pre-Luxperience cruise with Captain Cook Cruises Fiji and a post-Luxperience 7-night sailing – both aboard MS Caledonia Sky.

There are also four pre-event South Island famils to New Zealand and one post-event famil to the North Island (all excluding flights), with Ormiston suggesting further destinations close-to-home are likely to be added.

Luxperience 2023's welcoming committee | Credit: Luxperience

On the subject of suppliers, Ormiston confirmed the number of partners has jumped from 73 in 2023 to a capped number of 150 this year. Despite the larger number, the venue at the ICC Sydney for the multi-day conference will remain the same. The number of meeting streams for Buyers will be around 155. That will be achieved by offering Suppliers the option to have two meeting streams per booth.

Speaking to LATTE from Canada, Ormiston said Luxperience has been selective with the suppliers it has chosen for the 2024 show, with most being fresh-faces and businesses, or previous partners that have introduced new properties, for instance.

She notes that there has been an increased interest from health, wellbeing, inner-wellness and spa partners, one of which is Songstam which offers Tibetan meditation – Luxperience’s first supplier from Tibet.

“What I’m finding is that Luxperience is attracting unique and different types of suppliers to what you may find at similar luxury shows in other parts of the world.

“Luxperience is boutique and the Australian traveller is adventurous so we are attracting a different style of supplier,” she said.

The 2024 event has a solid mix of hospitality companies, cruise lines, experiences and destination management companies, with Ormiston excited to have Southern Crossings and The Tailor signed up, due to the experience and brand awareness of both those DMCs in international markets.

Several cruise lines are already locked in, including Regent Seven Seas Cruises, Oceania Cruises, Avalon Waterways, AmaWaterways, Azamara Cruises, CroisiEurope, Explora Journeys, Heritage Expeditions, Kimberley Quest, Quark Expeditions, Silversea, Via Natura and Virgin Voyages.

View the current Luxperience 2024 Partner List here.

Expressions of interest for luxury travel advisors (Buyers) are being accepted. The event will run from 19-22 November 2024 – see luxperience.com.au/

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