Crystal trade team expansion

Enhanced coverage and added support for travel advisors

Crystal Symphony and Crystal Serenity

Crystal has announced “significant advancements” in its global reservations and trade sales operations including the Asia Pacific team exclusively based in the Melbourne regional headquarters.

In addition to appointments in the US, UK and Europe, its global commitment to our local market continues to grow as it invests in more personnel in the APAC regional office, with the aim of providing ongoing support and exceptional service to its trade partners and travel advisors.

Crystal Serenity | Credit: Crystal

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“Crystal, along with all the Abercrombie & Kent Travel Group, is 100% committed to supporting our trade partners across the markets of Australia, New Zealand and Asia,” said Tony Archbold, Vice President Crystal Sales APAC, who also has indicated that more growth is on the way.

“We will continue to invest where and as we see potential for growth and seek to support our supporters in whatever way we can. These appointments are indicative of our commitment,” Archbold said.

Leading the appointments is the placing of Evon Ler as Director of Sales Asia. Ler is based in Singapore and is responsible for all sales activities for both Crystal and Abercrombie & Kent across this critical market. She re-establishes Crystal’s presence in Asia where the brand originated, while also launching an initial trade sales presence for Abercrombie & Kent in this exciting market.

Ler has over 20 years of experience across Asia having spent time in both Hong Kong and Singapore in senior roles with The Travel Corporation, where she was President Asia for Luxury Gold and Insight and Miki Travel where she headed up their ePurchasing division.

Alongside Crystal’s core Trade Sales Team is their growing Melbourne-based Reservations Team, comprised entirely of former travel advisors and owner/managers.

“Hiring from the trade ensures that we understand the trade. Our team can empathise with the pressure advisors are under every day while assisting them,” added Archbold.

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