Hilton taps Tonetto as Senior Commercial Director, Australasia

Former Director, Hotels at Axsia HTL to lead Hilton from 1 July 2024

Hilton has this afternoon announced that Daniella Tonetto has been appointed to the position of Senior Commercial Director, Australasia, effective 1 July 2024.

With a background, including a Master of Business Administration (MBA) in Marketing Management from the Australian Institute of Business, Tonetto brings a wealth of experience in the hospitality industry to the role.

In her new position, Tonetto will spearhead the delivery of top-tier commercial performance in the Australasia region, driving the development and implementation of strategies in order to optimise revenue. Her role is pivotal to achieving commercial targets and expanding market share across Australasia as Hilton continues to grow its portfolio in this crucial region.

Waldorf Astoria Sydney, earmarked for opening in late 2026.

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In her most recent role as Director – Hotels at Axsia HTL, Tonetto collaborated with Hotel Owners to develop and execute their vision for their hotel portfolio, focused on maximising return on investment. She also worked closely with Hotel Leadership teams to implement strategies around achieving their vision.

Prior to Axsia HTL, Tonetto held several senior commercial roles with Starwood Hotels & Resorts and Marriott International across Asia, Australia, and the Pacific Region. She returned to Australia in late 2022 after a 7-year tenure in Macau, as the General Manager Sales & Marketing for Sheraton Grand Macao & The St. Regis Macao where she was responsible for driving and executing commercial strategies to maximise all revenue opportunities.

Tonetto’s depth of experience in the Australasian market is underscored by her achievements in driving domestic and international sales, marketing, and revenue strategies for trading and pre-opening hotels across the Starwood network. Her proven track record in the region highlights her ability to effectively lead teams, enhance brand differentiation, and consistently exceed commercial targets.

“We are thrilled to welcome Daniella to the Australasia leadership team,” said Paul Hutton, Area VP and Head of Australasia, Hilton. “Her experience and dedication will undoubtedly drive our continued success in the Australasia region.”

Liz Perkins, VP Commercial Operations Asia Pacific, Hilton,

Daniella Tonetto, incoming Senior Commercial Director, Australasia, Hilton.

said, “Daniella’s passion for the industry, combined with her strong business acumen and proven track record of driving business strategies and creating high-performance teams, makes her a valuable addition to Hilton.”

“I am delighted to be joining Hilton International and the Australasia team to lead the Commercial functions,” Tonetto said of her appointment. “It’s wonderful to be back in the region and look forward to collaborating across the region to drive performance and growth.”

In Australasia, Hilton has 32 hotels in operation and a further 11 hotels in the pipeline. At present, the future Waldorf Astoria Sydney is the only ultra-luxury brand from Hilton that has been confirmed for the local market. It is earmarked to open in late 2026.

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