Queen Anne drives record breaking sales for Cunard

Luxury cruise line achieves strongest May on record

Cunard says it has achieved record-breaking bookings following the highly anticipated launch of its new ship Queen Anne. The 3,000-guest vessel set sail on its historic maiden voyage on 3 May before returning to her homeport of Southampton, UK on 24 May to begin her celebratory British Isles Festival voyage – which included a spectacular naming ceremony in Liverpool.

The new metal appears to have been a lure for keen cruisers, with the luxury cruise brand reporting it booked more guests in May than any equivalent period on record, with Queen Anne European itineraries proving to be particularly popular with guests.

Huge crowds were drawn to the Naming Ceremony in Liverpool on 3 June 2024

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Culture Liverpool estimates that more than 50,000 people attended Queen Anne‘s naming ceremony, with thousands more lining the banks of the River Mersey to witness her arrival in the city. Cunard also generated over 21 million impressions across social media channels on the day of the event.

“We’re delighted to see such strong booking momentum in response to the successful launch of Queen Anne,” remarked Katie McAlister, President at Cunard.,

“This record-breaking booking period is testament to the hard work and dedication of our entire team, and we’re excited to have the opportunity to welcome so many new guests on board Queen Anne and the rest of our iconic fleet in the future.”

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