Seabourn enhances group program for travel advisors

Program shake-up now includes focus on Accelerated Tier sailings

Seabourn has rolled out an enhanced group program “designed to amplify travel advisors’ business opportunities, streamline communication, and simplify the group booking process.”

The upgraded program introduces a revamped Tour Conductor Credit, offers shipboard credits or bonus commission for bookings, eliminates the need for deposits for smaller group allotments, and increases group capacity.

“Seabourn has a long history of delivering incredible groups, incentives, and charter experiences, and this new program underscores our dedication to consistently refining and enriching the group booking process for travel advisors,” explains Steve Smotrys, Seabourn’s Vice President of Sales & Trade Relations.

“Whether it’s marking a special milestone or arranging a corporate gathering, we look forward to warmly welcoming groups on board for an incredible voyage, all while delivering unparalleled ultra-luxury and service.”

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Effective for all groups for voyages sailing Autumn 2025 and beyond, the program offers the following benefits.

Great value with Seabourn’s Tour Conductor Credit

  • Use Tour Conductor Credit to escort groups, add value or improve margins
  • Book nine full fare guests, and the 10th guest sails at a reduced fare
  • The enhanced program includes a renewed focus on sailings in the Accelerated Tier, providing an expanded list of select voyages that allows booking of seven full fare guests with the eighth guest sailing at a reduced fare
  • The new simplified Tour Conductor Credit calculation for the reduced fare guest is the weighted average of all fares paid within the group

Exclusive Groups Events – Create additional Seabourn Moments through exclusive Groups events. For example, upon request, groups can receive a private cocktail party, including a visit from a Seabourn officer to welcome the group to their home away from home at sea.

No Deposit Required – For groups of up to 10 suites, no deposit is required to hold an allocation of suites. For groups of 11 or more suites, a refundable deposit per suite will be required.

Increased Capacity for Groups – Travel advisors can now hold more suite allotments to accommodate large groups with Seabourn directly in the online portal without any forms or approvals needed.

For more information, travel advisors can contact the Seabourn Groups Department at 1300 987 323,

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