Marriott’s Luxury Collection signs second Australian property

The Gold Coast earmarked for first Aussie Marriott Collection Resort

Marriott International says it expects to open its first Luxury Collection Resort in Australia on the Gold Coast in 2027, having signed an agreement with Makris Group to further strengthen its stable of high-end properties in the country.

Marina Mirage Gold Coast is anticipated to be Marriott’s second ‘Luxury Collection’ property Down Under (and first property on the mainland), joining The Tasman, a Luxury Collection Hotel which debuted in December 2021.

Expected to feature 122-keys, the new-build Marina Mirage Gold Coast, a Luxury Collection Resort is planned for the Marina Mirage mixed-use precinct on the Southport Spit, embodying sophistication and unparalleled elegance with a distinctly Gold Coast interpretation.

Marina Mirage Gold Coast, render Fraser Partners

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“The reimagination of the iconic Marina Mirage precinct presents an inspiring opportunity to expand our luxury footprint on the Gold Coast – a market we know very well, after more than 35 years’ experience operating the city’s two leading resorts under our JW Marriott and Sheraton brands,” said Richard Crawford, Vice President of Hotel Development for Australia, New Zealand and Pacific, Marriott International.

“The destination’s resilience during and post pandemic has been remarkable, and we are very confident that proven demand for high-quality hotel experiences will be a strong foundation for the success of our first Luxury Collection property on mainland Australia.”

“Now present in more than 40 countries, each property in The Luxury Collection is a distinctive representation of its unique place in the world, so securing appropriate new footholds for the brand requires patience. We were drawn to the Makris Group’s bold vision for the rejuvenation of their valuable waterfront site, and we are naturally thrilled that the family has selected The Luxury Collection as the brand for the hotel, a centerpiece of what is certain to be a destination-defining project,” Crawford added.

Marina Mirage Gold Coast, render Fraser Partners

Makris Group is spearheading the development of the resort on the site they have owned since 2013. Across more than four decades, the Makris Group have crafted a portfolio of Australia’s most renowned retail, residential, and mixed-use precincts.

“As part of The Luxury Collection, the new Marina Mirage will deliver an authentic resort and destination with a diverse array of local award-winning restaurants and boutiques, wellness, health and beauty facilities, a new state-of-the-art marina, and, for the first time, a limited selection of villas and residences,” said Jason Makris, Chief Executive Officer of the Makris Group.

The Marina Mirage Gold Coast, a Luxury Collection Resort will also feature a signature restaurant, expansive function and event spaces, a rooftop bar and pool, jacuzzi, garden, wellness, beauty centre and a Day Spa.

Marina Mirage Gold Coast, render Fraser Partners

“Marina Mirage Gold Coast, a Luxury Collection Resort will become part of an expanding portfolio that encompasses over 130 Luxury Collection hotels and resorts worldwide. The Luxury Collection presents a pathway to the world’s most captivating and sought-after destinations for the discerning global explorer – a brand that takes pride in upholding the rich traditions that have shaped its heritage, while embarking on journeys that are as transformative as they are unforgettable,” Crawford said.

Locally, Marina Mirage Gold Coast will join other high-performing Marriott International properties on the Gold Coast, operating alongside JW Marriott Gold Coast Resort & Spa and Sheraton Grand Mirage Gold Coast.

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