The Med proving hot for MSC Cruises this winter Down Under

MSC Cruises Australia reports 60% increase in European business in 2024

Australians have the Mediterranean on their mind this northern hemisphere winter with new data from MSC Cruises Australia revealing demand for itineraries to the European region are up by nearly 60% this upcoming season.

Lisa Teiotu, Managing Director Australasia of MSC Cruises believes the growth can be attributed to the region’s scenic beauty and cultural richness coupled with the great value that a best-in-class cruise holiday offers families of all ages.

“Australians are looking for a holiday option that explores stunning European destinations without the expense and hassle of taking many flights, and we’re catering to this demand by offering a variety of dedicated itineraries in the region throughout the year,” Teiotu said.

MSC Preziosa

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“With milder weather to explore the historical sites and cultural delights of the region, we’ve found Australians are really drawn to sailings that offer a taste of the East and West Mediterranean coastline.”

MSC Cruises, one of the world’s largest cruise operators, has 14 ships operating in Mediterranean waters at various seasons during the year.

The cruise line’s most popular seven-night itineraries include Eastern Mediterranean escapes which encompass Croatia and the ancient city of Dubrovnik, the stunning Greek islands of Mykonos & Santorini and World Heritage listed Ancona in Italy.

While in the West Med, Australians are drawn to week-long cruises traversing the best of Italy, Malta, Spain and France where guests can explore Portofino & Pompeii, Sicily’s Messina, the 16th century elegance of Valletta, Barcelona and the Provence region of France from Marseille.

MSC Musicia

To take in all the highlights of the Med during one cruise holiday, MSC Cruises offers guests the ultimate combination-cruise called the Grand Mediterranean which offers the best of the East and West region and includes a same day transfer between Venice and Genoa.

MSC Cruises’ exclusive and unique flexi-porting option allows guests to choose their port of embarkation. Whether it is Barcelona in Spain, Genoa in Italy, Marseille in France, Hamburg in Germany or Copenhagen, Denmark, holidaymakers can seamlessly connect to the ship from across Europe to access the destinations they wish to visit.

MSC Cruises' Arnaud Michelin, Aaron Eilers, Brigita Devries, Bronwyn Knight, Alka Thapar and Brenton Reidy

On Thursday evening, MSC Cruises hosted a La Dolce Vita-themed event at Arturo’s Rooftop at Sydney’s Woolly Bay Hotel to also share with the travel industry that Spring 2025 Caribbean voyages aboard the line’s newest ship, MSC World America, are now open for bookings.

Perfectly timed to meet growing demand, MSC World America is scheduled for its maiden voyage in April 2025. This ultramodern marvel boasts 22 decks, a width exceeding 45 metres, and 2,614 staterooms. With more than 39,000 square metres of public space, the ship offers a plethora of top-tier features and facilities, including new programs developed in partnership with the LEGO Group.

MSC World Europa (pictured) is a sister ship to MSC World America, launching in April 2025

Highlights of MSC World America include:

  • Doremiland Kids’ Area: Spanning a vast 1,000 square metres across seven rooms, this dedicated space caters to guests aged 0 to 17, making it the largest of its kind in the MSC Cruises fleet.
  • LEGO® at Sea: A first for the cruise industry, MSC World America offers a LEGO®-themed parade, a LEGO® Family Game Show, a master builder area, and a unique LEGO Family Game Show.
  • Doremix Family Disco: This beloved program returns with a fresh twist, featuring innovative technology and captivating visuals.
  • The Harbour: A revolutionary outdoor park, The Harbour features adrenaline-pumping attractions like a high ropes course and the Cliffhanger, an over-water swing ride.
  • Sportplex: This dedicated gaming zone offers guests a variety of activities, including basketball, tennis, bumper cars, roller skating, football, hoverboards, pickleball, and access to The Drone Academy.
  • MasterChef at Sea Juniors: Budding young chefs can participate in exciting cooking competitions.
  • Food and beverage: MSC World America boasts 13 restaurants and 20 bars and lounges, featuring two never-before-seen culinary concepts, a new sports bar, and a dedicated comedy club.
  • Thrilling Activities: Guests can experience the exhilaration of an 11-deck-high stainless steel dry slide, unwind in six pools or 14 hot tubs, explore the water park’s virtual reality attraction, or check out the three onboard entertainment venues.

The MSC Cruises fleet consists of 22 ships with three new vessels due to be launched in 2025, 2026, and 2027.

Lead image: At Thursday night’s event, from left are: MSC Cruises’ Michelle Warren, Lisa Teiotu, Brigita Devries and Leisa Chell.

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