Marriott’s Luxury Group partners with Blade in New York

'Sky to Suite' heli transfers from JFK, EWR airports to downtown luxe hotels

Luxury Group by Marriott International, the portfolio of eight hotel brands including The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels, have forged a curated slate of exclusive experiences in collaboration with urban air mobility platform Blade Urban Air Mobility, Inc.

Through its immersive collaboration, the Luxury Group will engage guests with the opportunity to fly directly to and from the airport to their hotel destinations using Blade’s helicopter service.

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Between 1 July and 2 September 2024, eligible guests at a selection of the Luxury Group properties in New York City will be treated to an exclusive package that includes complimentary roundtrip Blade airport helicopter transfers, offering seamless connections to and from John F. Kennedy International Airport and Newark Liberty International Airport*.

The high-flying experience will be reserved for guests staying two nights or more in select suites at The St. Regis New York; JW Marriott Essex House New York; W New York – Union Square; The New York EDITION; The Ritz-Carlton New York, NoMad; and The Luxury Collection Hotel Manhattan Midtown, allowing them more time to enjoy their travels and less time on the road.

BLADE Ultra: Sikorsky S-76 C++ | Source: Blade/Facebook

“Spanning the Luxury Group’s portfolio of brands, this collaboration with Blade advances our mission to provide guests with exceptional service and amenities through innovation and imagination,” says George Hammer, Global Head of Luxury Marketing, Marriott International. “As summer travel season can be especially hectic, we’re excited to introduce this bespoke partnership that will streamline and enhance our guests’ journeys before even setting foot in our suites.”

Sky to Suite Transfers

Aboard a Blade, guests will take in cityscapes through panoramic windows as they are whisked from the airport to central Manhattan in as few as five minutes, dramatically reducing high-traffic commute time. Upon landing at the helipad at Blade Lounge East on East 34th Street or the newly renovated Blade Lounge West on West 30th Street, a luxury car service will be ready to chauffeur guests directly to their suites. This elevated end-to-end service will ensure the entire travel journey is as comfortable and lavish as the destination, perfect for discerning guests seeking extra time to unwind in their suites or to immerse themselves in all that the city has to offer.

As an additional service, all guests staying at participating hotels will have access to exclusive rates for Blade Airport and Blade Ground Connect car transfers, inclusive of all room categories.

The New York EDITION, Penthouse Suite

Lounge in Luxury

To celebrate the collaboration, the Luxury Group will also debut seasonal pop-up activations at Blade Lounge West and Blade Lounge East to enhance every point of the guest journey. Both lounges will be transformed with experiential, multi-sensory offerings inspired by amenities within the distinct brands of the Luxury Group, including signature scents from EDITION, curated playlists from W Hotels. Guests will also be invited to explore their next travel destination by perusing the Luxury Group portfolio, comprised of over 500 properties around the world via in-lounge travel guides.

Exclusively at Blade Lounge West every Thursday and Friday for the rest of summer between 3 and 8 pm, the Luxury Group will introduce a summer-long residency featuring seasonal and destination-based menus inspired by a handful of the portfolio’s iconic hotels including EDITION, The Luxury Collection, St. Regis, The Ritz-Carlton, W Hotels, as well as a refreshment with ingredients from JW Marriott’s JW Garden.

The Ritz-Carlton New York, NoMad

In the spirit of classic luxury, guests can also explore a luxury steamer trunk containing gifts that bring to life the distinctive lifestyles offered at five of its luxury hotel brands, including The Ritz-Carlton-branded exotic floral bouquets, signature Le Labo scents from EDITION, JW Marriott herb sachets, destination-inspired sweets by The Luxury Collection and St. Regis apparel.

“Blade’s collaboration with Luxury Group provides our passengers with top tier hospitality at every touchpoint of their New York City stay including our integrated booking process,” said Roisin Branch, Blade’s Chief Marketing Officer. “Our Blade Airport transfers not only offer the most breathtaking views of the city, they also significantly reduce travel time and stress levels. This service sets the Luxury Group apart by ensuring every aspect of their guests’ travel experience is smooth, swift, and enjoyable.”

More details here.

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