Beyond Green has officially launched as a curated guide for travellers seeking a more purposeful way to explore the world.
Featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action, the new brand – revealed in November 2020 – is part of Preferred Hotel Group.
Debuting at the onset of a new era of travel in which protecting nature, benefitting local communities, and celebrating cultural diversity has taken centre stage, the brand invites travel advisors to discover and plan adventures for their clients that align with sustainable travel values and aspirations through a variety of intuitive platforms, tools and experiences.
These include a new common GDS chain code – LE; a dedicated brand website; exclusive benefits through I Prefer Hotel Rewards; and a limited-time Journeyer’s Pick Package, offering a 3% bonus on top of the standard 10% agency commission.
“Today’s travellers are craving connectedness and renewal, and with this comes a new and profound sense of responsibility for taking care of personal and planetary health and wellbeing,” said Lindsey Ueberroth, CEO of Beyond Green and its parent company, Preferred Hotel Group.
“The travel advisor community has always given their clients endless reasons to continue to Believe in Travel, more so than ever in the past year. As we look forward to new opportunities and possibilities, advisors will play a critical role in helping travellers live out their wanderlust daydreams in a way that prioritises holistic sustainability practices.”
Dedicated travel advisor booking channels and support
As part of this launch, Beyond Green has introduced one common GDS chain code for its new brand – LE – standing for “Love Earth.” Linked under Preferred Hotel Group’s master GDS chain code, PV, this new chain code provides access to all member properties represented within the Beyond Green portfolio.
Additionally, to ensure travel advisors are informed on every aspect of Beyond Green’s global portfolio, the brand’s sales team, which also oversees relationships under Preferred Hotels & Resorts, will host a series of initiatives in key markets across the world including training seminars for advisors wanting to learn more about sustainable tourism and how to sell these unique properties. Events will be organised throughout the year, keeping Beyond Green’s advisor community informed, inspired and engaged.
Digital-first resources for inspiration and information
Globetrotters looking to travel in a way that positively impacts nature, benefits local communities and supports cultural heritage can visit StayBeyondGreen.com for resources and tools to book sustainable luxury getaways, from Belize to Bora Bora.
The new website features visual content of each member property and the experiences they offer, along with stories about the world of sustainable travel through its Good Stories blog, where novel content, tips and advice will be added on a continuous basis.
I Prefer hotel rewards member benefits
As part of the Preferred Hotel Group family of brands, Beyond Green invites advisors to enrol their clients in I Prefer to access benefits at more than 650 participating properties worldwide. In addition to receiving standard I Prefer benefits such as points for every eligible stay and early check-in and late check-out privileges, I Prefer members who book stays at participating Beyond Green hotels, resorts and lodges receive access to exclusive bonus points-earning opportunities that are tied to participation in on-property enrichment activities representative of the three pillars of sustainable tourism.
Varying from property to property, these experiences range from an Ecology Tour in San Juan Capistrano at The Ranch at Laguna Beach in California to a specialised lecture on the Gobi Desert at Three Camel Lodge in Mongolia. I Prefer members with Elite-tier status will also receive a welcome amenity or community giving opportunity, in addition to earning 50% more bonus points during every eligible stay.
Celebratory Launch Offer
A limited-time-only Journeyer’s Pick Package is available at 15 participating properties for bookings made by 30 September 2021 for travel through 31 December 2021.
Featuring the best available rate plus a unique local experience or memento exclusively available through this special offer, as well as 5,000 I Prefer bonus points, is the Journeyer’s Pick Package also offers a 3% bonus on top of the standard 10% agency commission for all bookings made via the LE chain code in the GDS, Beyond Green website or call centre with a qualifying IATA/TIDS number.
Highlights of the Journeyer’s Pick Package include:
- Private 1.5-hour Shinrin Yoku Forest Therapy session at andBeyond Vira Vira
- Traditional sunset Dhow Cruise with snacks and drinks at andBeyond Mnemba Island
- Guided walking tour of the Monastery of Panagia Spileotissa at Aristi Mountain Resort & Villas
- Body scrub wellness experience using organic ingredients at Borgo Pignano
- Polynesian outrigger experience at the InterContinental Bora Bora Resort & Thalasso Spa
Lead image: Islas Secas, Casita Grande