British Airways brings First Class dining to your home

Four-course menu inspired by BA's First cabin offering

British Airways is offering Brits a chance to sink their teeth into some First Class cabin fare from the comfort of their homes.

The English airline has partnered with Feast Box, a provider of recipe boxes, and catering company, DO & CO, to create a limited-edition cook-at-home meal kit that mirrors BA’s First cabin dining experience.

Each meal kit includes a four-course menu inspired by the luxurious food served in British Airways’ First cabin. Customers can choose vegetarian, fish and meat dishes in their kit. They receive all the ingredients – as used in the First cabin – to cook the meal at home, along with a recipe sheet and an information card in the form of a passport.

The meal kits are ordered online, to be delivered direct to a customer’s door. Meal kits start from £80 and serve two people.

Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.

Hamish McVey, Head of Brands and Marketing at British Airways said: “We hope that this exclusive first experience will allow our customers who are missing flying to enjoy an amazing dining experience at home.

“British Airways, Feast Box and DO & CO take huge pride in offering top quality international cuisine, and although it might appear a little different being delivered to a customer’s door rather than at 38,000 feet, we hope it will be just as exciting.”

A sample menu includes:

  • Loch Fyne smoked salmon timbale with honey mustard dressing
  • Slow-cooked British beef cheeks with Jalapeno potato gratin, tenderstem broccoli and chimichurri
  • Cheese selection of Caws Golden cenarth, Snowdonia Black Bomber Cheddar, Harrogate blue and Kidderton ash goats cheese with chutney
  • Dark chocolate & orange liqueur bread & butter pudding with vanilla sauce

Both the outer and interior packaging of the meal kits consists of recyclable, compostable or biodegradable materials. The food is sourced, where seasonality allows, from the UK and Ireland including smoked salmon from Loch Fyne in Scotland and beef cheeks from heritage UK breeds.

See feastbox.co.uk/britishairways

British Airways
Comments (0)
Add Comment