North American travel network, Ensemble, has introduced a new vertical within its stable of product communities known as the Luxe Circle.Ensemble introduced its first ‘Circles’ category last year. Each Circle is dedicated to members selling or looking to bump up sales within a specific field, with Adventure travel the first of the Circles.The newly launched Luxe Circle will be comprised of a select group of members in the luxury sector along with a group of Rising Stars who are working to grow their business in the high-end field focusing on enrichment, authenticity, and exclusivity, with a goal to provide client enrichment.
Plans to expand the Circles communities include a group for advisors specialising in Celebrations including destination weddings and honeymoons, Pride for those who specialise in travel for the LGBTQ+ community and another for Family travel.Ensemble’s expansion into the luxury space also encompasses an exclusive strategic partnership that was announced in September 2023 with the Jamaica Tourist Board to spotlight the island’s high-end tourism products. This includes access to exclusive training programs and marketing materials on Jamaica’s various luxury offerings as well as opportunities this year to participate in curated famil trips to explore Jamaica’s upscale hotels, attractions, and concierge services.
These programs also reflect the complete overhaul of the brand over the past 18 months which has included everything from innovative marketing programs, launch of new print and digital publications, enhanced training and development programs, new hotel and DMC programs, partnerships to enhance and leverage data and more.This week Ensemble also confirmed a preferred agreement with luxury cruise line, Crystal.The ‘Circles’ concept is also used by rival consortia, with Virtuoso’s offering of ‘Communities’ including Adventure, Wellness, Cruise, Culinary, Ultra-Luxe, Family and Celebration, with Sustainability in the works, while Signature Travel Network has its own ‘Circles’ encompassing Group, Culinary, Solo, Wellness and Family travel, and new Circles in the wings for Exploration, LGBTQ+ and Positive Impact travel.
