A brand transformation from APT Travel Group aims to strengthen the company’s position in the luxury travel market by celebrating both the company’s heritage and its commitment to its customers.Chief Marketing Officer Jason Shugg shared details of the APT rebrand, which will see a new monogram replace the company’s former logo.“We’re incredibly excited to share this transformation with our valued industry partners. With the new monogram, enhanced digital presence, and refined new look, we’re reinforcing our position as a leader in the luxury travel market,” he said.“Although APT may look a little different, this is not just a fresh look; it’s a celebration of APT’s rich heritage and a reflection of our unwavering commitment to delivering unparalleled travel experiences.”Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.While Shugg insisted that the essence of APT would remain unchanged, he explained that the new design would help the company better communicate its offering while also reflecting its “rich heritage”.The launch of the new brand identity coincides with the introduction of a new marketing complementary campaign which features the tagline, “Everything to a T”.APT’s rebrand comes amid a period of innovation and investments, according to Shugg. The company is preparing for the debut of its two new river shipsAPT Ostara and Solara, and the launch of Australia’s first luxury paddlesteamer, the PS Australian Star, on the Murray River.The company also inked an expedition cruise partnership with Seabourn in February last year and is rolling out enhancements across 10 new websites.Watch the new TVC here:
