New Serpenti Suites from Bvlgari unveiled

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The roll out of Bvlgari Hotels & Resorts’ Serpenti Suites is underway, with one suite in each hotel in its portfolio to be decorated with its iconic Serpenti symbol.Last week saw the new concept debut at Bvlgari’s Shanghai and Beijing properties. It will be unveiled across the rest of the portfolio on January 27 to coincide with the Chinese New Year, with 2025 the Year of the Snake.Featuring “the infinite transformations of the snake”, the suites are decorated with the Serpenti motif to reflect the “infinite transformations of the snake”, and feature Bvlgari campaigns from the 70s as well as books about the Serpenti symbol.

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The symbol also adorns luxurious furnishings within the suites. “From cozy cashmere blankets featuring the serpent to VR headsets dedicated to the allure of Serpenti, it’s a captivating way to experience the timeless figure,” Bvlgari said.The new offering builds on the artistic direction set out by Bvlgari in 2023, on the Serpenti symbol’s 75th anniversary, when the company highlighted the snake as “an endless source of inspiration for artistic production”.To celebrate the launch, all Bvlgari Hotels & Resorts will also offer Serpenti-themed food and beverage options from 27 January to 5 February – the week of Chinese New Year.

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