Global Travel Collection affiliates tapping into the AI space

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Global Travel Collection (GTC), a community of travel advisors for luxury leisure, VIP corporate and entertainment travel within the Internova Travel Group, is expanding its relationship with Nicer, the travel technology company that blends traditional travel advisors with cutting-edge artificial intelligence to plan and book more perfect trips.Nicer has been operating as an affiliate of Global Travel Collection for the past year. This expanded partnership will create an agency-platform hybrid as Nicer enters into a joint venture with In the Know Experiences (ITKE), a boutique luxury travel and lifestyle agency within Global Travel Collection. Leveraging Nicer’s groundbreaking technology and artificial intelligence tools, ITKE advisors will be empowered to sell travel in the digital age, with an innovative approach to business that’s seamless and efficient.

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“Nicer’s unique approach of blending technology with the irreplaceable human touch of travel advisors is an ideal fit for Global Travel Collection,” said Angie Licea, President of Global Travel Collection.

“We are excited to merge Nicer’s unique and powerful technology with our In the Know Experiences travel agency brand, whose approach to travel is focused on designing experiences that are as unique as its clients.”Founded in 2023, Nicer provides travel advisors with tools that use AI and other modern technologies to help them make their work more efficient and more profitable. Through its partnerships with hotels, airlines, tour operators and other travel suppliers, Nicer provides travellers with exclusive access and perks for trips planned through technology-assisted human expertise.“Nicer is founded by travel agents,” said Ragan Stone, co-Founder and CEO of Nicer. “We believe that human advisors deliver the best travel experiences, and Global Travel Collection has given Nicer the opportunity to focus on building innovative technology while giving advisors peace of mind that they also have access to the best travel partners.”

“We started Nicer with a vision of empowering travel advisors while providing travellers with a perfect combination of high-tech and high-touch,” said Carlos Garcia, Executive Chairman of Nicer. “The partnership between Global Travel Collection and Nicer makes that a reality.”Global Travel Collection says it is the most influential collection of international luxury travel agencies. More than 1,500 advisors are industry leaders in providing premium travel services to leisure travellers, corporate executives and the entertainment industry.

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