The Lux Collective has revealed new openings in the pipeline for China, Africa, the Middle East and Southeast Asia.The Group’s brand of boutique and purpose-led properties SALT will debut outside of Mauritius with two openings in China, whilst The Lux Collective’s flagship luxury brand LUX* will launch in the Middle East and Southeast Asia, as well as growing its presence in Africa with a futuristic, opulent safari-camp in Botswana.At the helm of the hospitality company’s next chapter is The Lux Collective’s new Chief Executive Officer Olivier Chavy, who is paving the Group’s strategic presence in burgeoning travel destinations across the globe.
In Q2 2025, The Lux Collective will debut SALT of Anji in China, providing a gateway into the lush natural beauty of Anji County, a tranquil region known for its white tea and bamboo forests. Launched in 2018, SALT offers a humanistic approach to hospitality – connecting modern explorers to meaningful travel experiences, sustainability and local communities. As travellers increasingly seek emerging destinations to reconnect with nature and escape the crowds, Anji offers beautiful landscapes and preserved culture, just a 2.5-hour drive from Shanghai.SALT of Anji is inspired by Catalan architect Gaudí’s imaginative use of natural stone and elements to create showstopping structures. The sustainability-focused resort features 108 guestrooms and villas, with contemporary interior design to complement the building’s stone aesthetic.Continuing SALT’s journey in China, SALT of Mount Siguniang will launch in 2027, located in a Tibetan village in the Sichuan province on the doorstep of UNESCO World Natural Heritage Site, Mount Siguniang National Park. The first international property to open in this protected area of natural beauty, the resort will grant unparalleled access to magnificent peaks and emerald forests, being part of Sichuan Giant Panda Sanctuaries.
Meanwhile, growing the LUX* footprint, the Group ventures further into new destinations in the Africa continent, following the successful opening of LUX* Marijani Zanzibar in Tanzania in July last year. The Lux Collective and Diamond Power Pty Ltd have officially inked a hotel management agreement to operate and manage a new project – LUX* Xinii Mababe in Botswana.Mababe, LUX* Xinii Mababe is home to diverse wildlife, including large herds of buffalo, zebras, elephants and giraffes, as well as lions and leopards. Inspired by Botswana’s cultural heritage, the resort’s minimalistic architecture will be sustainably designed.All 26 lodges each feature a centrepiece emulating striking African trees, rooting each lodge to the land. The symbolic roof structures honours the Okavango Delta’s indigenous Hambukushu tribes also —known as rainmakers of Okavango.“Our shared goal is to create a truly immersive and luxury wildlife experience through unique accommodation, culinary and wellness offerings for future guests whilst respecting the surrounding natural environment,” said Lyndon Jones, Founder of Diamond Power Pty Ltd and Owner of Xinii River Camp project in Botswana.
LUX* will also launch in the Middle East for the first time in Q4 2025 with LUX* Al Bridi and LUX* Al Jabal in Sharjah, UAE.A modern 45-key boutique-style resort overlooking the Gulf of Oman with jagged mountains, LUX* Al Jabal will offer exclusive access to a private beach, world-class dining options, a restorative LUX* ME Spa and opportunities for cultural immersion. Located in the wilderness, LUX* Al Bridi will open as a contemporary sanctuary of 35 luxurious safari-style tented retreats, created to resemble sand dunes. Experiences here will include dining in the wild, dune surfing, and four-wheel drive excursions to stargazing under the Arabian sky.In Asia, LUX* brand will also debut in Vietnam with the country’s and the region’s first overwater resort – LUXNAM* Phu Quoc in Q2 2026. A private paradise in the Kien Giang Biosphere Reserve, the property will be tucked between dense jungle and idyllic beaches on the northern tip of Phu Quoc island. Inspired by the Maldives’ iconic overwater resorts and overseeing panoramic seaviews, the 116 villa-only modernistic resort includes 99 overwater villas and 17 landed residences.
In Q3 2026, luxury urban resort LUX* Guangzhou will launch in Huangpu District, Guangzhou City. Located in two skyscrapers comprising the luxurious resort and residences, LUX* Guangzhou boasts unobstructed views of the city, a variety of dining destinations and a sensory LUX* ME Spa.“The latest projects for LUX* and SALT will provide gateways to fascinating and emerging travel destinations such as Anji, Mababe, Phu Quoc and Sharjah, enabling travellers to delve authentically into the unique identity of each region,” said Olivier Chavy, Chief Executive Officer of The Lux Collective.“We believe luxury and environmental stewardship must coexist for every resort we open and focus is on creating positive impact while delivering luxurious hospitality and meaningful experiences with a sense of place,” he said.
