VIVA Holidays has unveiled the preview brochure of its new VIVA GOLD brand which promises to offer unparalleled luxury experiences to discerning travellers as demand for luxury travel continues to surge.The brochure launch follows the brand’s big reveal at the Helloworld Travel Frontliners Forum in Singapore in November 2024, where its offer of a blend of high-end accommodations, exclusive partnerships, and bespoke holiday experiences was a hot topic.It comes on the back of soaring demand for luxury travel, according to Helloworld Travel COO and Executive Director Cinzia Burnes.“The ongoing demand for luxury products doesn’t appear to be slowing down anytime soon, from the increasing trend in Business Class travel, to intimate small group tours, high-end accommodation, to bespoke experiences, today’s traveller is seeking ‘wow’ moments that create a lifetime of incredible memories,” she said.
Burnes highlighted VIVA GOLD’s offer of five-star hotels, private villas, and luxury resorts—alongside private transportation, gourmet dining, and custom-designed itineraries as offering both convenience and exclusivity. Burnes added, “VIVA GOLD offers private tours, bespoke cultural encounters, and tailored events, ensuring every journey is as unique as the traveller,” she said.“Our first brochure has been crafted specifically for the Australian travel market to show a snapshot of the amazing properties which will feature in the VIVA GOLD product range, and, in further support, we have a dedicated team, phone number and email address to service enquiries and bookings.”The team is working to expand its preferred partner portfolio by expanding its product and destination range through new DMC’s. “We are also increasing our footprint in the luxury offering with expansion via our wholesale channels,” she added.“It’s an exciting time, and I look forward to sharing further updates as VIVA GOLD develops.”
