Emirates First elevates check-in experience for top tier flyers

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Emirates has officially unveiled Emirates First at Terminal 3, Dubai International Airport (DXB), with the upgraded check-in area designed to offer First Class customers and Skywards Platinum members a more refined experience.With 26,800 First Class seats offered weekly, Emirates is the world’s largest provider of international First Class travel. The launch of Emirates First underscores the airline’s strategy to enhance premium customer experiences, according to Adel Al Redha, Emirates’ Deputy President & Chief Operating Officer.He described the newly opened space as a “unique and private environment” which has been meticulously upgraded with an “opulent and refined” private seating area.

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“We invest heavily in upgrading our ground products,” Al Redha said. “We know our customers value privacy and convenience, and this will provide another level of hospitality to the check-in experience, as part of our efforts to continuously uplift the overall travel journey.”Upon arrival at the dedicated Emirates Terminal 3 area, passengers are welcomed into a grand golden entryway, where a dedicated host verifies eligibility. Inside, a neutral palette of warm earth tones and Emirates’ signature bronze and gold hues create a calming atmosphere. The space features wooden and marble flooring, plush leather seating, and soft lighting. Fresh flowers, Emirates Rolex clocks and a backlit Ghaf Tree – the national tree of the UAE – further enhance the visual appeal.Technology also plays a key role. Check-in formalities can be performed on iPads while guests are seated, streamlining the process for families and individuals alike. Traditional check-in counters with marble and brass detailing remain available, with baggage loaded onto dedicated First Class belts.Following check-in, customers pass swiftly through security and immigration before accessing one of three Emirates First Class Lounges at DXB. There, they can enjoy à la carte dining, complimentary spa treatments and fine wines and spirits. Emirates First Class customers also benefit from global perks, including access to 43 exclusive lounges and complimentary chauffeur drive in most destinations.The Emirates First launch complements recent enhancements announced in May, including engraved Robert Welch caviar bowls, rustic cheeseboards, and gloved service for onboard hospitality.

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